1. ÚSTÍ REGION CZECH REPUBLIC PP6
Steering Committee Meeting
25/5/2011 Opole, PL

2. Product - Traces of Mines
Two study routes crossing the area impacted by mining
Bílina study route
Tušimice study route
Visit of „Podkrušnohorské technical muzeum“

3. Target group Experts, universities, high schools
Families with children
Sportsmen – bicycling on part of the route is possible

4. Study routes will inform the visitor on the process of mining
- Bílina Mine

5. Visit of „Podkrušnohorské technical museum“ is included in both study routes

6. Study routes will show the visitor the recultivated and revitalised areas – Radovesice dump area after recultivation

7. Bílina Mine – the impressive view of the open pit is included into the study route

8. Training of the staff of cooperating Info8

9. Product Promotion Market Analysis
Ways of distribution and promotion stated
Logo designed

10. Promotion
Cooperation with Info centes – Ledvice and Chomutov, Info centres in cooperating municipalities, Severočeské doly a.s.
The product will be promoted in the framework of the Destination Krušnohoří
Gate to Bohemia

11. Logo of the product

12. The designed Study routes will be promoted through the international association „Vital Villages“ on web – sites and in conferences and events

13. Target of the Pilot Action
Contribution to the change of the image of the region
Closer and improved cooperation among regional stakeholders
Support of tourism development in the Region – establishment of destination managements

14. Ústí Region is not only the area affected by mining activities and the energy power production, but also the landscape with beautiful nature and number of historical monuments. .

15. „Landscape under Change“
Focus on the future development of the territory
Contribution to the change of the image of the region
Follows the basic regional document „Updated development strategy of Ústí Region“

16. Ústí Region in cooperation with the company Severočeské doly a. s
Ústí Region in cooperation with the company Severočeské doly a.s. and the municipalities involved in pilot project realisation is going to realise the project „Traces of Mines“, and to contribute in this way to the change of the image of the Region

17. Ústí Region, CZ Ivana Poláková Jaroslava Kuszniruková Iva Šašková