1. INTERNATIONAL FESTIVAL
THE TRAVEL ALONG THE GREAT SILK ROAD OF KAZAKHSTAN

2. Attraction of international and internal tourists;
This festival is held within the framework of the Year of Chinese tourism in the Republic of Kazakhstan and within the framework of International year of sustainable tourism for development. The festival will be finished by the closing ceremony of the Year of Chinese Tourism in the Republic of Kazakhstan.
Mission: Development of tourism in the regions included to the cluster of “The Revival of the Great Silk Road” Conception of the development of tourism industry in the Republic of Kazakhstan until 2023.
Aim:
Integration of historical route of the Great Silk Road of Kazakhstan to world travel industry;
Attraction of international and internal tourists;
Development of the competitiveness of tourism objects of Kazakhstan for promotion and incoming and internal tourism;

3. Tasks:
Support and development of presently existing tourism heritage of the Silk Road of Kazakhstan at the local and international level;
The research of potential of tourism development with due regard of the perfection of infrastructure and expansion of cooperation of the state and business in the region;
The focus of world community on historical and cultural objects of the Silk Road of Kazakhstan;
Effective positioning of Kazakhstan in the international travel market with the perspective to be included in trustworthy ratings of the countries associated with Silk Road for the tourists.
Full inclusion of the classical route of Silk Road of Kazakhstan into thematic tours of famous international Silk Road tour operators.
Set the trend for development of the event tourism in Kazakhstan in the Silk Road in accordance with the world tendencies and standards.

4. Revival of ancient cities of the Silk Road route.
Perspectives:
Raising of awareness of the partners and local executive boards about existing travel products and objects of the Silk Road of Kazakhstan;
Raising of the potential of the participants of the travel market of Kazakhstan interested in exploring of new markets and attraction of local and foreign partners;
Creation and promotion of cultural and mass event at regional level in world community.
Creation of new Kazakhstan’s travel product in the Silk Road under the principle of cluster approach.
Increasing of tourist flows to Kazakhstan from China and countries of European Union in association with other countries of Central Asia on the Silk Way route.
Revival of ancient cities of the Silk Road route.

5. Organized by: Co-organized by:
Mayor’s office of Zhambyl Region
Ministry of Culture and Sport of the Republic of Kazakhstan
Mayor’s office of South Kazakhstan Region
Mayor’s office of Almaty city
Co-organized by:
Astana Tourism Association
National chamber of entrepreneurs of the Republic of Kazakhstan “Atameken”
Eurasian Tourism Association
Kazakhstan Tourist Association
“Association “Center of tourism industry development of South-Kazakhstan Region”

6. “Air Astana” air company
Sponsors of festival
Partners of festival
«Aigul Line» company
Craftsmen center
«Qazaq-Oner»
“Air Astana” air company
Kazzhol
Sponsors and partners of photo and video contest
Marriott Astana
Rixos President Astana
Astana CityPASS
Tour operator Explore Central Asia

7. Key audience and participants of the festival
Representatives of Kazakhstan travel business ( air companies, tour operators, travel agents, hotels and places of accommodation, restaurants, museums, shopping centers, sightseeings and entertainments, transport companies, educational institutions;
Representatives of state organizations in charge of tourism and national parks of Kazakhstan;
Representatives of tour operators and NGO of China, Russia, Kyrgyzstan, Uzbekistan, Azerbaijan;
Representatives of NGO of travel industry of Kazakhstan;
Media (Kazakhstan and China)

8. Events of the festival
International festival “The travel along the Great Silk Road of Kazakhstan” will take place from November 9, 2017 until November 16, 2017 in three regions of Kazakhstan where the Great Silk Road ran and the festival will be the starting point of the closing ceremony of Year of Chinese tourism in Kazakhstan:
November 9-11 – Almaty and Almaty Region
November – Zhambyl Region
November – South Kazakhstan Region
Every region has prepared its own program of events.
It is important to note that participants of Kazakhstan travel business has an unique opportunity to attend master-classes and workshops of international specialist on topical themes without leaving their cities.
The participants of the festival will get to know with the culture and customs of the festival’ regions in details within a short time due to well-organized and consecutive program of fam trips for intentionally going 9 tour operators, 2 representatives of Media and 7 state employees from China.
It expected participation of international level experts and specialists of travel industry, first officers of national and international NGO from China, Turkey, Russia, Uzbekistan, Kyrgyzstan, Azerbaijan and diplomatic corps of Kazakhstan.

9. Events of the festival by regions in brief:
Every region has following events: fam. trips for tour operators and state employees of PRC, B2B, photo exhibitions, master-classes and workshops.
The opening ceremony will take place on the 10th of November in Almaty city.
«Ancient Taraz ». International touristic forum and international exhibition “Ancient Taraz-2017” will take place on the 13th of November in Taraz town.
International touristic and investment forum “Ontustik Tourism. Invest from the Great wall o the heart of Silk Road” will take place on the 15th of November in Shymkent city.
Within the framework of International Festival “The travel along the Great Silk Road of Kazakhstan” was launched photo and video contest “Zhibek Zholy. Kazakhstan” in order to give a chance for every person who wishes to show modern magnificence of Kazakhstan Silk Road by means of camera images, share splendid works with the general public. Furthermore the most interesting works of the participants of photo and video contest will be selected for participation in exhibitions within the festival in Almaty, Taraz and Shymkent.
The closing ceremony of the Year of Chinese tourism in Kazakhstan will take place on the 17th of November in Astana.