1. Future energy communities
The normative route to acceptability of energy alternatives
Marko Milovanović, Linda Steg & Russell Spears
University of Groningen

2. Goal study
Study the effects of social factors on acceptability of smart energy systems
Future landscape: local energy initiatives

3. What are smart energy systems?

4. Energy transitions Individual approach Social approach
Value Belief Norm Theory
Social approach
Normative route
Group norms  Personal norms

5. Method Sample Acceptability Injunctive Norm Personal Norm
N = 110 (58 male, 51 female), Age: M = 44.3 years, SD = 11.2
Acceptability
2 items, α = .89
Injunctive Norm
1 item
Personal Norm
3 items, α = .81
Group-id: Self-stereotyping
2 items, α = .80

6. The normative route to acceptability
b = .460, p < .001 IN
Acc

7. The normative route to acceptability
b = .246, p = .033 IN
Acc
b = .540, p < .001
b = .397, p = .001 PN

8. The normative route to acceptability
b = .246, p = .033 IN
Acc
b = .397, p = .001 PN
grID
b = .124, p = .048

9. The normative route to acceptability
b = .216, p = .067 IN
Acc
b = .687, p < .001
b = .365, p = .001
b = .427, p < .001 PN

10. Conclusion
Internalized norms
Long-term commitment

11. Thank you for your attention! Questions?