1. Viewer Profile: WABC M-F 7-8PM
New York Adults:
Total
18.5
Index
Total
18.5
Index
Demographics:
Food & Beverage:
26.9
145
Drank Ocean Spray3
15.7
144
Black/African American
23.2
126
Drank Diet Sierra Mist3
13.3
126
Own & live in co-op
Ate at Red Lobster4
12.7
120
Travel & Activities:
Automotive:
Stayed at a Quality Inn1
28.1
152
Last domestic vehicle bought new/leased: Mid-size
13.6
129
Attended a country music concert1
27.4
148
Last vehicle bought new/leased: Buick
13.4
Used Norwegian Cruise Lines2
27.4
148
Miscellaneous:
124
Visited Alaska2
27.2
147
Group/individual insurance: United Healthcare
13.0
127
Visited Bermuda2
23.1
125
Use North Fork Bank
17.4
166
Visited the Virgin Islands2
22.8
123
Used full service stockbroker1
14.0
133
Attended a symphony concert, opera, etc.1
22.4
121
Own a powerboat
13.7
130
% of total adults* (orange bar) or target adults (red bars) who watched WABC M-F 7-8PM in the past week
How to read: 18.5% of total adults in N.Y. watched WABC M-F 7-8PM. 26.9% of adults in N.Y. who are Black/African-American watched WABC M-F 7-8PM. Therefore, adults in N.Y. who are Black/African-American are 45% more likely to watch WABC M-F PM than the average adult in N.Y.
1In the past year 2In the past 3 years 3In the past 7 days 4In the past month
Dept. Store
Automotive
Soft Drink
Beer
QSR
WABC 7-8PM brand profile: Highest indexing brands among those ranked in the top half for usage.
© 2007 Scarborough Research Corp. (New York Release 2 Report)