1. Fast Track Insights Weekly Summary September 10th - September 16th
Cyclone Bicycle Supply
Prepared on September 21st 2017
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2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary
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4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
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5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks Oversized Carton Unfilled by cancel date
ASN - On-Time Non-Compliance
PO On-Time Accuracy
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10. Category Activity Category
Shipped COGS September 10th - September 16th
Change over last week
9000 Cycling Bike Locks
$40,341.66
$8,285.01
9000 Cycling Drivetrain and Accessories
$26,208.99
$1,147.82
9000 Cycling Tires
$18,458.38
$83.18
9000 Cycling Accessories
$15,388.09
$-1,291.14
9000 Cycling Handlebars- Stems- and Seatposts
$11,403.41
$-33.55
9000 Cycling Brake Parts and Accessories
$9,186.77
$705.12
UNKNOWN - UNKNOWN
$5,034.83 $
9900 Uncategorized Uncategorized
$4,606.44
$4,382.44
9000 Cycling Wire Bead Tires
$3,209.74 $
9000 Cycling Tubes
$2,792.30
$97.97
9000 Cycling Bike Cleaners and Lubes
$1,906.02
$-56.86
9000 Cycling Wheels
$1,633.36
$556.64
9000 Cycling Pedals
$1,517.97
$231.27
9000 Cycling Suspension
$1,373.98
$676.33
9000 Cycling Tools
$1,133.19 $
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11. Brand Activity Brand Shipped COGS September 10th - September 16th
Change over last week
Kryptonite (KRYA0)
$44,170.99
$12,881.45
SRAM (SRAM0)
$32,945.11
$758.40
Maxxis (MAXAP)
$10,498.13 $
UNKNO
$9,705.25
$-1,006.75
Race Face (RACA7)
$7,310.50
$-58.38
SCHWALBE (SCHAW)
$6,796.54 $
Cane Creek (CANDE)
$3,650.42
$499.77
Kool Stop (KOOAF)
$2,732.50 $
Avid (AVID0)
$2,043.28
$352.57
Sta Tru (STAJU)
$1,901.28
$452.59
RockShox (ROCCM)
$1,503.08
$664.50
ProGold (PROJV)
$1,491.97
$104.81
WALE8
$1,143.55
$504.26
Race Face (RACBD)
$1,076.13
$-10.20
Truvativ (TRUCD)
$1,060.27 $
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12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$20,737.37
$-1,168.12
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$10,010.55
$6,628.38
Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5)
$3,922.65
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$2,334.54 $
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$2,236.71
$129.65
DZ Nuts Pro Chamois Cream (B008F9J16M)
$1,829.57
$-1,178.53
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$1,634.22 $
Cane Creek 3G Thudbuster Short Travel Seatpost, Black (B003NE5JQA)
$1,558.96
$668.76
Kryptonite 785 Keeper Integrated Chain Bicycle Lock, 32-Inch (B00PUCSV7C)
$1,552.77
$811.66
Maxxis High Roller II 3C EXO Folding Tire (B00GOTV7SK)
$1,396.89
$780.33
Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$20,737.37
$-1,168.12
3.93 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$10,010.55
$6,628.38
0.55 %
Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / )
$3,922.65
0.02 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$2,187.80 $
0.25 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$1,829.57
$-1,178.53
1.56 %
Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x (B00EEEBO2G / TB )
$1,462.89 $
0.21 %
Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB )
$1,327.74
$-88.45
1.03 %
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$1,234.16
$252.56
0.00 %
SRAM PG T 10 Speed Cassette (B008JHQNDE / )
$1,066.20
$113.00
Cane Creek 3G Thudbuster Short Travel Seatpost, 27.2, Black (B002CVBJDM / ST4272K)
$1,003.31
$113.11
0.72 %
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13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$10,010.55
$6,628.38
Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5)
$3,922.65
SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM)
$1,324.27
$893.65
Kryptonite 785 Keeper Integrated Chain Bicycle Lock, 32-Inch (B00PUCSV7C)
$1,552.77
$811.66
Maxxis High Roller II 3C EXO Folding Tire (B00GOTV7SK)
$1,396.89
$780.33
SRAM Force 22 Hydraulic Disc Brake (B00NBLB4VY)
$754.56
Cane Creek 3G Thudbuster Short Travel Seatpost, Black (B003NE5JQA)
$1,558.96
$668.76
SRAM XX1 Eagle 12-Speed GXP Direct Mount Crankset (B01I1XJXFU)
$654.86
Kryptonite Evolution Mini-5 Bicycle U-Lock with Transit FlexFrame Bracket (... (B074KLNDV1)
$791.03
$600.74
SRAM XG-1099 XX Cassette (B008NZH72I)
$472.06
Increasing Individual Products
Product
COGS
Change
Out of Stock
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$10,010.55
$6,628.38
0.55 %
Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / )
$3,922.65
0.02 %
Kryptonite Kryptolok Combo Standard Bicycle U-Lock,4-quot-x8-quot- (B000LPHO2Q / )
$831.67
$808.56
1.25 %
Kryptonite Keeper Integrated Chain Bicycle Lock, Black, 32-Inch (B005YPK7V8 / )
$913.64
$773.08
0.70 %
RockShox Pike RCT3 Dual Position Air 160 Suspension Bicycle Fork with Crown... (B00V8RTVNG / )
$684.98
12.05 %
Maxxis High Roller II 3C EXO Folding Tire, 27.5-Inch x 2.4-Inch (B00DD6UBO8 / TB )
$781.62
$638.22
0.00 %
Maxxis EXO Double Compound Ardent Folding Tire, 27.5 x 2.4-Inch (B00EEEBMVY / TB )
$581.41
$501.72
71.33 %
FSA K-Force Light 386 EVO Carbon Crankset Black/Gray Logo, 175mm 34/50 (B00IR2VE9O / K-Force Light 386 EVO)
$476.28
5.56 %
SRAM XX GXP 166 Q-Factor - No Cups - Crankset ( T) (B002SR00V2 / )
$452.76
SRAM GXP 167.5mm 48T Black Omnium Track Crankset w/BB (B005541A8C / )
$441.17
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14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
DZ Nuts Pro Chamois Cream (B008F9J16M)
$1,829.57
$-1,178.53
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$20,737.37
$-1,168.12
RockShox Pike RCT3 Solo Air 130 Fork in (B013IJSEIO)
$0.00 $
SRAM XG Speed Cassette (B01IDGK7DM)
$754.53 $
SRAM X01 GXP 1X11-Speed BCD with 32T Direct Mount Ring without BB (B0127E4AXO) $
Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F)
$191.24 $
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$1,634.22 $
Kenda Smoke Type K816 Bicycle Tire - 26 x 2.1 (B00IEVR4TC)
$141.95 $
Race Face 104mm Single Chain Ring (B00DBRV9EK)
$1,228.82 $
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$2,334.54 $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$1,829.57
$-1,178.53
1.56 %
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$20,737.37
$-1,168.12
3.93 %
RockShox Pike RCT3 Solo Air 130 Suspension Bicycle Fork, 27.5-quot- (B00V8SGHVY / )
$0.00 $
26.93 %
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$180.02 $
61.45 %
Race Face 104mm Single Chain Ring, Black, 32T 9/10/11 Speed (B00D3FG5EY / RRSNNW104X32BLK)
$49.90 $
21.64 %
Kool Stop Tire Bead Jack (B001AYML7K / KS-TJ)
$275.18 $
0.25 %
Truvativ X.0 BB30 2X10 Speed 175 Silver 42-28T Crankset (No BB) (B00553ZF5M / ) $
0.00 %
SRAM Eagle XG speed MTB Cassette 10-50T Black (B01DUSCXQW / )
$754.53 $
Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB )
$712.69 $
1.31 %
Kryptonite Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / )
$101.94 $
0.21 %
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15. Appendix
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16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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17. Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net
Vendor Support
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