1. Philp Industries Weekly Summary July 23rd - July 29th
Liberty Bottle Works
Prepared on August 7th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks Oversized Carton
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8. Category Activity Category Shipped COGS July 23rd - July 29th
Change over last week
2000 Outdoors Water Bottles
$844.26 $
9000 Cycling Lights
$24.48
$12.75
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9. Brand Activity Brand Shipped COGS July 23rd - July 29th
Change over last week
Liberty Bottleworks (LIBCJ)
$638.57 $
Liberty Bottle Works (LIBAQ)
$230.17
$15.78
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Liberty Bottleworks Stellar Aluminum Water Bottle (B0722JG6BW)
$71.40
$20.40
Liberty Bottle Works Liberty Bottleworks Replacement Cap (B071V9Z4PZ)
$64.00
$-15.00
Liberty Bottleworks Kid's Safari Aluminum Water Bottle 12oz (B072B9RSZK)
$60.00
$10.00
Liberty Bottleworks Topo Aluminum Water Bottle (B00NHM9R4S)
$47.94
$0.00
Liberty Bottleworks Straight Up Aluminum Water Bottle (B07124XVMQ)
$38.70
$18.50
Liberty Bottleworks Marines Sport Water Bottle (B00PUDK80Y)
$38.25
Liberty Bottleworks 1776 Aluminum Water Bottle (B06XRXNXJ1)
$-12.75
Liberty Bottleworks Straight Up Aluminum Water Bottle (B072636R37)
$29.50
$10.50
Liberty Bottleworks Ms. R Aluminum Water Bottle (B009AT43H8)
Liberty Bottleworks D.C Mass Transit Aluminum Water Bottle (B0745JVNFM)
$25.50
Individual Products
Product
COGS
Change
Out of Stock
Liberty Bottleworks Stellar Aluminum Water Bottle, 24oz, Night, Standard Ca... (B00MRUPHY0 / STBLK)
$58.65
0.00 %
Liberty Bottleworks Marines Aluminum Water Bottle, 32oz, Desert, Sport Cap (B00N1UTOY4 / SPBLK)
$38.25
Liberty Bottleworks Aluminum Water Bottle Replacement Cap, One Size, Black,... (B00D93C2VK / 1121BLK)
$30.00
$-9.00
Liberty Bottleworks Kid's Safari Panda Aluminum Water Bottle, 12oz, Sport C... (B06Y1H6F6G / SPBLK)
36.24 %
Liberty Bottleworks Straight Up Aluminum Water Bottle, 24oz, Naked, Standar... (B009AT9ZMG / STBLK)
$28.50
Liberty Bottle Works D.C. 32 oz Sport Cap Water Bottle, Large, Almond (B01A0N7P04 / SPBLK)
$25.50
13.71 %
Liberty Bottleworks 1776 Aluminum Water Bottle, 32oz, Aluminum, Sport Cap (B00MRUQ80W / SPBLK)
28.84 %
Liberty Bottleworks Dose Aluminum Water Bottle, 24oz, Pure, Sport Cap (B00N0Y2UFQ / SPBLK)
$23.46
Liberty Bottleworks Critical Mass Sport Water Bottle, Desert, 24-Ounce (B00N9OF9BO / SPBLK)
$11.73
Liberty Bottleworks Hide -amp- Seek Aluminum Water Bottle, 24oz, Desert, Sport ... (B00PE415Y2 / SPBLK)
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Liberty Bottleworks Marines Sport Water Bottle (B00PUDK80Y)
$38.25
Liberty Bottleworks D.C Mass Transit Aluminum Water Bottle (B0745JVNFM)
$25.50
Liberty Bottleworks Dose Aluminum Water Bottle (B00NHLWLTM)
$23.46
Liberty Bottleworks Stellar Aluminum Water Bottle (B0722JG6BW)
$71.40
$20.40
Liberty Bottleworks Straight Up Aluminum Water Bottle (B07124XVMQ)
$38.70
$18.50
Liberty Bottleworks Straight Up Aluminum Water Bottle (B072PZYYM7)
$15.00
Liberty Bottleworks Ascent Sport Water Bottle, Aluminum (B073T25H6R)
$24.48
$12.75
Liberty Bottle Works D.C. Skyline Sport Cap (B01D4WOFJW)
Liberty Bottleworks Critical Mass Water Bottle (B0745JVKNH)
$11.73
Liberty Bottleworks Gadsden Sport Water Bottle (B00NHLXHAY)
Increasing Individual Products
Product
COGS
Change
Out of Stock
Liberty Bottleworks Stellar Aluminum Water Bottle, 24oz, Night, Standard Ca... (B00MRUPHY0 / STBLK)
$58.65
0.00 %
Liberty Bottleworks Marines Aluminum Water Bottle, 32oz, Desert, Sport Cap (B00N1UTOY4 / SPBLK)
$38.25
Liberty Bottleworks Kid's Safari Panda Aluminum Water Bottle, 12oz, Sport C... (B06Y1H6F6G / SPBLK)
$30.00
36.24 %
Liberty Bottleworks Straight Up Aluminum Water Bottle, 24oz, Naked, Standar... (B009AT9ZMG / STBLK)
$28.50
Liberty Bottleworks 1776 Aluminum Water Bottle, 32oz, Aluminum, Sport Cap (B00MRUQ80W / SPBLK)
$25.50
28.84 %
Liberty Bottle Works D.C. 32 oz Sport Cap Water Bottle, Large, Almond (B01A0N7P04 / SPBLK)
13.71 %
Liberty Bottleworks Dose Aluminum Water Bottle, 24oz, Pure, Sport Cap (B00N0Y2UFQ / SPBLK)
$23.46
Liberty Bottleworks Straight Up Aluminum Water Bottle, 32oz, Cosmic, Standa... (B009ATA228 / STBLK)
$20.00
Liberty Bottleworks Ms. R Aluminum Water Bottle, 32oz, Saffron, Standard Ca... (B005CN3S90 / STBLK)
11.68 %
Liberty Bottleworks Straight Up Aluminum Water Bottle, 12oz, Patriot, Sport... (B009AT962U / SPBLK)
$15.00
12.49 %
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Liberty Bottleworks Spring Thaw Sport Water Bottle (B009AT8IRE)
$9.50
$-39.00
Liberty Bottleworks Elevate Aluminum Water Bottle (B00NHLWTRG)
$0.00
$-38.25
Liberty Bottleworks Straight Up Aluminum Water Bottle, Aluminum (B071RM2CC2)
$19.50
$-37.50
Liberty Bottleworks Boston Mass Transit Aluminum Water Bottle (B0745DCQNS)
$-35.19
Liberty Lisa Rivas Essence Water Bottle (Saffron) (B005CN3LB0)
$-28.50
Liberty Bottleworks Flies Aluminum Water Bottle (B0745HS162)
$-24.48
Liberty Bottleworks Straight Up Aluminum Water Bottle, Big Sky (B072DW8X6Y)
$-22.75
Liberty Bottleworks Radiant Sport Water Bottle (B009AT7KUK)
$10.00
$-18.50
Liberty Bottle Works Liberty Bottleworks Replacement Cap (B071V9Z4PZ)
$64.00
$-15.00
Liberty Bottleworks 1776 Aluminum Water Bottle (B06XRXNXJ1)
$38.25
$-12.75
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Liberty Bottleworks 1776 Aluminum Water Bottle, 32oz, Aluminum, Standard Ca... (B00MRUQ6MW / STBLK)
$12.75
$-38.25
0.00 %
Liberty Bottleworks Stellar Aluminum Water Bottle, 32oz, Night, Standard Ca... (B00MRUPHUE / STBLK)
Liberty Bottleworks Elevate Aluminum Water Bottle, 32oz, Big Sky, Standard ... (B00MRUOU8E / STBLK)
$0.00
Liberty Bottleworks Boston Mass Transit Aluminum Water Bottle, 24oz, Almond... (B01A0N778O / STBLK)
$-35.19
Liberty Bottleworks Essence Aluminum Water Bottle, 24oz, Saffron, Standard ... (B005CN3KG6 / STBLK)
$9.50
$-28.50
Liberty Bottleworks Radiant Aluminum Water Bottle, 24oz, Ember, Sport Cap (B009AT7JDS / SPBLK)
Liberty Bottleworks Straight Up Aluminum Water Bottle, 16oz, Aluminum, Stan... (B009AT9Z26 / STBLK)
$-27.00
23.87 %
Liberty Bottleworks Nutra Todd Sport Water Bottle, Flamingo, 24-Ounce (B00MRUOUDE / SPBLK)
$-23.46
Liberty Bottleworks Spring Thaw Aluminum Water Bottle, 32oz, Lime, Sport Ca... (B009AT8I5Q / SPBLK)
$-20.00
Liberty Bottleworks Kid's Safari Gorilla Aluminum Water Bottle, 12oz, Sport... (B06Y1NW5DD / SPBLK)
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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