1. PLAYERS NAME
ASHISH GOSWAMI VIKAS PASRICHA SUNDEEP MEHRA LOVEKESH SACHDEVA

3. Retail Outlets:
Can give Discounts of 5% to customers who return back Parachute Advansed Jasmine Bottle.
Benefits:
Customer Will Get a Discount of 5% on new Purchase of Parachute Advansed Jasmine
Hair Oil.
Retailers Can get additional benefits from company for returning back Bottle.
Company No need to make new Bottles. Old ones will be re-filled.
Increase in Sale.
Free 50 Ml Bottle of Parachute Adansed Jasmine with Parachute Advansed Body Lotion & LIVON Serum.
Benefits-
Will aware unknown customers about Product and its benefits.
Sales Promotion Activities of getting 20% Extra on a Pack of 2 Parachute Advansed Jasmine Bottles of 200 ML.
Proper Shelf space needs to be provided by Modern Retailers.
Company can get reviews from Customers of their experience with PAJ on their Facebook Page and Put it on PAJ Bottles.

4. Social Media Print Media:
Hashtag promotion on Twitter #SHINEwithPAJ or #SHINEwithParachute
Create a Page on Facebook with a Page Name Shine with PAJ where Girls can post their Photos with their Shiny Hairs with a Caption of Why Shininess is Important for them? and PAJ Expert Team will select the Photos and the winner and Runner-up will be selected where Photo with Caption weights 60% & Likes 40%. This Campaign will happen every Two weeks.
Winner will have their Photos on next 1000 Bottles and Runner-Up on next 500
Bottles.
Can have a Selfie Contest on Instagram. Contest Name: Shine like Rapunzel
& the Winner will get vouchers of BookMyShow ticket and Mobile Recharge of Rs100.
Print Media:
Can Put an advertisement in Indian Beauty & Fashion Magazines like Femina, Elle, Vogue.
Benefits-
Magazines are read by mostly College going Students. They get aware about the
Parachute Advansed Jasmine Hair Oil.

5. Mobile: Malls/Colleges/Cafes Saloons
Company can have events in Universities and Girls Colleges where they can have Big Hoardings of PAJ and company have any competitions like Dance, Singing or Ramp Walk and Winner will get Gift Hampers in which they get Parachute Advansed Jasmine Hair Oil, Parachute Advansed Body Lotion, Livon Serum in Gift Hampers.
Company can give Free Trials in Malls where Girls & Women can try PAJ on its hair and feel the change.
Saloons
Company can tie up with local Saloons where they can recommend Parachute Advansed Jasmine Hair Oil to their customers for their Dry Hairs.
Mobile:
Company can Tie-up with Airtel/Vodafone & send Text Messages to Customers related to new offers of Parachute Avansed Jasmine Hair Oil from their nearby Retailers.
Company can have its Toll Free No. where Customers can call or send Text and ask anything directly from Experts.