1. Barbara Scupholm, Crystal Messing, Kourtney Koch, Selena Nareski

2. We love Kellogg’s to the moon and back!

3. Agenda
History
Brands
Poptarts
Closing
Questions

4. Description of Kellogg’s
Founded by W.K. Kellogg in 1906
HQ- Battle Creek, Michigan
Multinational company
Manufactures in 18 countries and sells in over 180
Focus on ready-to-eat cereals and convenience food

5. Brands Breakfast foods and snacks Wholesome, family focused
And this is a special year for one of these brands….

6. “Just like Brad Pitt, Pop-Tarts are 50 and they're still fabulous after all these years.” - Susanna Kim

7. History of Pop-Tarts 1963 Country Squares 1964 Pop-Tarts
1967 Frosted Pop-Tarts
1990 Pop-Tarts in UK
million airdropped

8. Pop-Tart Fire!
10-20 minutes
Two feet high
1992
Paid $2,400
2000

9. Commercials So hot they’re cool (80’s/90’s) Crazy good (2004)
Animated pop-tarts
Dinosaur
#GroupiesAreEasy

10. Flavors 23 different regular flavors
Classics, frosted fruit, chocolate, brown sugar, wild, nutty, oats, and novelties
Limited edition include: spookylicious, red velvet, gingerbread, pumpkin pie

11. Pop-Tarts World
2010, Times Square
Pop-up store/cafe
Increased ratings and popularity
Connect with consumers

12. Pop-Tart Gun Josh Welch, 7 Suspended March 2013
“Pop-Tart Gun” bill in FL

13. Closing
History of Kellogg’s
Brands
Pop-tarts

14. Questions?