2. THE PROBLEM

3. VOCAP IS THE SOLUTION FEATURES VIDEO PLAYLIST HIGHLIGHTING VOCABULARY
WORD BANK
VOCAP IS THE SOLUTION
FEATURES

4. DEMO

5. Vocabulary Acquisition
COMPETITIVE ADVANTAGE
Vocabulary Acquisition
Entertainment

6. MARKET ANALYSIS 8 Million Online Language Learning Software Industry
Population of
Target Area
(NYC)
1.1 Billion
Target Market
Estimated Market
(based on surveys)
Between the ages of 13-18
High School Student in NYC
Spends time watching videos
Limited disposable income
112k
Students
8 Million
160k
Foundation in a foreign language

7. PROMOTION vocapapp.com vocapapp@gmail.com @vocapapp
facebook.com/vocapapp
Business Cards

8. Contribution Margin per Unit
ECONOMICS OF ONE UNIT
30%
69₵
Selling Price per Unit
(In-App Purchase)
Commission Rate
Contribution Margin per Unit
PREMIUM FEATURES
99₵
UNLIMITED
VIDEO TIME
CUSTOMIZABLE
LEARNING
VOCABULARY
SUMMARY

9. SALES PROJECTIONS Total Units 17,278 Gross Revenue $5,226 Net Profit
seasonality(new monthly users) and monthly growth rate (in app purchases)
Gross Revenue
$5,226
Net Profit
$2,370