1. Business Maharaja A-37 Asif Khan A-50 Aniket Das A-28 Vishwas Garud
Preetam Gandhi
A-43
Anant Kulkarni

3. VISION & OBJECTIVE
VISION
OBJECTIVE
“To provide the revolutionary anti glare contact lenses solution to our customers through which they will always recognize us as a perfect & pioneering brand in the anti glare contact lens business.”
To successfully launch the x-sight contact lenses into the market

4. SWOT ANALYSIS SWOT Analysis -Innovative technology STRENGTH
-Lack of a well established distribution channel
-Lack of knowledge
WEAKNESS
-High Cost
- Absence of competition
-OPPORTUNITY
- Presence of alternative product
-Unexpected response
-THREATS

5. TARGET MARKET People using antiglare glasses
People concerned about antiglare problem
Sportspersons
Fashion world & Celebrities

6. MARKETING STRATEGY Product Product Differentiation Price
Price Skimming
Promotion
Commercials
Sponsorships
Online Ads
Place
Direct Distribution strategy

7. Product & Benefits Elaborated
X-sight Contact Lenses
Anti Glare
Anti Glare + Optical Problems
Antiglare + Tinted Lenses
Anti Glare + Optical Problems + Tinted

8. Direct Distribution ElaboratedM D W R
Order
Delivery

9. THANK YOU….!!