1. Marketing plans and recent promotion of .LV
Katrina Sataki, NIC.LV
7 September 2009, Bled, Slovenia

2. Agenda Briefly about history “Simple plans are always the best”
Briefly about future 2

3. ccTLD “.lv”
Institute of Mathematics and Computer Science, University of Latvia
Network Solutions Department
NIC

4. “The Dark Ages” Domain name: 30 EUR / year
Image: conservative, bureaucratic, uncommunicative, greedy, old fashioned, ...
We did our job!
But we did nothing more

5. The Domain Name Server (DNS) is the Achilles heel of the Web
The Domain Name Server (DNS) is the Achilles heel of the Web. The important thing is that it's managed responsibly.
Tim Berners-Lee

6. How to change the situation?

7. Simple plans work
New approach
New strategy
New management

8. Customer Care
Technical Solutions
Image

9. Hofstadler’s Law: It always takes longer than you expect, even when you take Hofstadler’s Law into account.
Hofstadler

10. Customer care We evaluated our customer care service
We analysed the results
We drafted Customer Care Code
We changed the way we talk and the way we write
We are still working to improve our performance

11. Technical Solutions We upgraded hardware We re-designed the network
We improved international and local connectivity
We joined CommunityDNS anycast service
We introduced IPv6

12. Image We contact press We established CERT NIC.LV (cert.nic.lv)
We iniciated LV-CERT collaboration (
We liberalised the Rules
We are introducing Registry-Registrar model
We launched new web interface

13. We used to look like this:

15. Now we look like this:

18. We talk to our employees
We listen what our customers say
We attend CENTR meetings
We joined ccNSO

19. Does it work?

20. Domain names registered

21. Total number of domain names

22. Future plans

23. We are working on

24. We are working on Registry-Registrar model EPP
On-line Domain Name Managemet System for mobiles
MOBI_lisation of .LV
DNSSEC
Twitter …

25. Are you in
.LV e o ?

26. Thank you! Any questions? For further information, click: www.nic.lv
write: