1. OUR ELECTION CAMPAIGN EDINBURGH WEST

2. 2010 Election Result

3. 2015 Election Result

4. Change in % Vote

5. The Campaign Team Jamie Bruce – Surveys & Canvassing
Ian Grant- High Viz and Election Agent
Tony Grahame - Campaign Manager
Fergus Henderson - Deliveries/Leafleting/Hubs
Bob Glen – getting the vote out GOTV
Colin Keir - Political Advice/National liaison/Candidate support
Mary Knox - Finance/Data entry
Tony Sutton - Opposition intelligence
Frazor Murphy & David Brooks – leaflet writing & design
Gareth Quinn - Key Grip and Best Boy
Michelle Thomson- best candidate ever

6. Key Elements to Winning
Voters recognising – we can win
Talk to voters
Voter Identification
Targeting
Postal Vote Recruitment
Getting the Vote out
High Visibility
Communication Strategy

7. Challenges Short campaign – under 3 months Late selection of candidate
Winter – dark nghts
Full budget for short campaign
Keeping positive

8. Communication Strategy
Tune in to the political mood
Curve of engagement
Referendum……..Christmas.New Year…….Domestic Issues………National Campaign…Election

9. Communication Strategy
Tune in to the political mood
Curve of engagement
Referendum……..Christmas.New Year…….Domestic Issues………National Campaign…Election

10. Talk to Voters Doorstep surveys Street stalls Newsletters and feedback
Elected representatives
Social Media
Website

11. VOTER ID
73,146 Voters
38,794 Houses
We now have many identified SNP voters
We have ID’d a significant part of the electorate

12. Doorstep Surveys Local Surveys Named
Supported by Elected Representatives
Feature Candidate
Knock In
Virtuous Circle of Feedback and Newsletter
Local Issues picked up and responded to
High visibility
Meet the voter

13. Feedback Newsletter

14. Legacy Bank of email addresses mobile phone numbers Data on switching
Issues raised by electorate
Personal contact and communication

15. Getting our Vote Out Postal Vote Recruitment Postal Vote Knock-up
Supporters Communications
Envelope stuffers and Labelers
Telephone contact
Reading System
Polling Day Knock-up
knock up

16. RESULT

17. What now? Keep the campaign momentum going Thank you communication
Feedback to points raised
Communicate survey results
Recruit members
Recruit postal voters
Input marked register
Activate training
Record delivery runs on Activate
Plan and start the Scottish Parliament election

18. Thank You