1. Portfolio Committee on Tourism
Prepared by Wesgro
November 2017

2. WESTERN CAPE TOURISM, TRADE AND INVESTMENT PROMOTION AGENCY ACT (ACT 3 OF 1996)
OBJECTS OF THE AGENCY:
TO PROMOTE TOURISM, TRADE AND INVESTMENT FOR THE PROVINCE
POWERS OF THE AGENCY INCLUDE:
To furnish tourism, trade and investment marketing assistance and expert and specialised advice, information and guidance to any business, company or association of persons who so request it from the agency
To act as the tourism, trade and investment promotion agent on behalf of the Province and to facilitate co-ordinated destination marketing activities for the Western Cape
To develop, implement and promote provincial tourism, trade and investment marketing strategies and implement projects that realize growth in the economy of the Western Cape

3. Lead trade missions
Lead trade missions
Facilitate investment into priority sectors
Facilitate investment into priority sectors
Grow leisure and business tourism
Grow leisure and business tourism

6. *Gross value added (GVA) is the measure of the value of goods and services produced in an area, industry or sector of an economy, in economics. In national accounts GVA is output minus intermediate consumption; it is a balancing item of the national accounts' production account.

7. Snapshot of the Western Cape tourism ecosystem
Development
Promotion
National
National Department of Tourism (NDT)
South African Tourism (SAT)
National Convention Bureau (NCB)
Department of Economic Development and Tourism (DEDAT)
Provincial
Wesgro DMO (Leisure and Convention Bureau)
Department of Culture and Sport (DECAS)
Department of the Premier (DoTP)
City of Cape Town | Cape Town | Cape Karoo | Beaufort West | Laingsburg | Nelspoort | Prince Albert | Bredasdorp | Caledon | Cape Overberg | Cape Agulhas | Cape Whale Coast | Elgin Valley | Gansbaai | Greyton | Hangklip-Kleinmond | Hermanus | L’Agulhas | Napier | Stanford | Swellendam | Theewaterskloof | Villiersdorp | Cape West Coast | Cederberg | Bergriver | Citrusdal | Clanwillilam | Darling | Goedverwacht | Hopefield | Lamberts Bay | Langebaan | Malmesbury | Moorressburg | Namaqua | Paternoster | Piketberg | Porterville | Riebeek Valley | Saldanaha Bay | St Helena Bay | Swartland | Velddrif | Vredenburg | Wupperthal | Yzerontein | Cape Winelands | Bonnievale | Ceres | De Doorns | Dwarsrivier | Franschoek | McGregor | Montagu | Paarl | Robertson | Stellenbosch | Tulbagh | Wellington | Wolselely | Garden Route and Klein Karoo | Albertinia | Calitzdorp | De Rust | Gouritzmond | Heidelberg | Hessequa | Knysna | Ladismith | Mossel Bay | Oudtsoorn | Plettenberg Bay | Riversdale | Sedgefield | Stillbaai | Wilderness | Witsand
City, region and local tourism offices
SATSA, SAACI, SITE, FEDHASA, UNWTO, TBCSA
Associations & Private sector
Over 2000 private sector companies, associations, universities, assets (e.g. CTICC)

8. Integration of tourism priorities amongst the three spheres of government
NATIONAL
Good working relationship with South African Tourism and South African National Convention Bureau. Joint activities include media hosting, trade hosting, site inspections, conference bidding and presence on international platforms.
PROVINICIAL
Work closely with our funders the Department of Economic Development and Tourism (DEDAT) on the delivery of the Khulisa: Tourism initiatives
REGIONAL AND LOCAL
Work with the regional and local tourism offices (over 80 across the province) on joint media and trade hosting, social media campaigns, quarterly forums, website presence and focused newsletters

9. Working with other provinces: We have developed a website with Cape West Coast, Northern Cape and Namibia tourism to promote the Cape Namibia route. (to launch end November 2017)

10. Support for growth of tourism: leveraging existing infrastructure the Cross Cape links small rural towns from Plettenberg Bay to Cape Town into a world class cycle route. This route will bring new visitors to small towns not necessarily on the traditional tourist map, thereby creating business and job opportunities for small businesses.

11. Support for growth of tourism attractions: The Madiba Legacy Project will develop a route that encourages tourists to walk in Madiba’s footsteps (Robben Island, Drakenstein Correctional Service, City Hall, Grand Parade). Statue of Madiba will be erected on the balcony of City Hall.

12. SMME Development: Journey to Service Excellence (J2SE)
Improving service excellence is a focus area for SMME development
J2SE programme is aimed at creating a culture of service excellence at town level
Training is across different businesses across the tourism value chain
Aim is to upskill and empower frontline staff in order to improve customer service standards

15. Business tourism ICCA Ranking
Cape Town is the top ranked African city in terms of the number of meetings held
Performance
Between April - September 2017:
Secured 18 bids
Economic impact: R157.2m
Private and public collaboration
Creation of the Conference Coalition

16. The Legacy of Business Events
2 052 delegates attended from 105 countries
266 pre and post tours were undertaken
During the opening ceremony the Department of Health was given the opportunity to present their Shoes2Move programme aimed at improving the wellbeing of less fortunate people through the provision of new shoes for exercising. (R raised, 46 pairs of new shoes handed over.

19. Tourism investment into the Western Cape, including new hotels
Silo Hotel
28 rooms
Marriott Hotels
To add 500 rooms with 3 new hotels
Radisson Blu
177 rooms
TsogoSun SunSquare
136 rooms
TsogoSun StayEasy
302 rooms
Radisson Red
252 rooms

20. Tourism investment into the Western Cape
Silo District
R1.5bn investment
Cape Town International Convention Centre expansion
R832m investment
Cape Town International Airport expansion
R3.28bn investment

21. Addendum: Additional grading council stats

22. Star Grading Data as at 31 October 2017

23. Graded Establishments Per Province & Product Category
As at 31 October 2017
For more information contact

24. Graded Rooms/Units Per Province & Product Category
As at 31 October 2017
For more information contact

25. Five Star Graded Establishments Per Province & Product Category
As at 31 October 2017
For more information contact

26. Four Star Graded Establishments Per Province & Product Category
As at 31 October 2017
For more information contact

27. Three Star Graded Establishments Per Province & Product Category
As at 31 October 2017
For more information contact

28. Two Star Graded Establishments Per Province & Product Category
As at 31 October 2017
For more information contact

29. One Star Graded Establishments Per Province & Product Category
As at 31 October 2017
For more information contact

30. Thank you
Welcome here