1. Introduction to Business
Fall 2010
Business School
Sanda University

2. Dr. (Amy) Q. Jia Office phone: 50215450 Internal extension: 9216
Teaching: T34 (1-18) 4309
F34 (10-18) 4309
Office Hour：
by appointment

3. Ms. （Cathy）H. MA Office: 8404 Office phone: 68681643 Ex. 8404
Office Hour:
Mon. 12:00-12:45pm
Also by appointment

4. Textbook Introduction to Business Pride, Hughes, Kapoor 10th edition
(International Edition)
Pride, Hughes, Kapoor
South-Western Cengage Learning
2010
(special care for the textbook required)

5. References Business Essentials, 5th edition
Ronald J. Ebert & Ricky W. Griffin
《商学精要》第5版 改编：李治德 宁建新
[美]罗纳德·J·埃伯特 里基·W·格里芬
中国人民大学出版社，2006
Understanding Business, 7th edition
W. Nickels, J. McHugh, S. McHugh
《商务学导论》第7版，[美] 尼克而斯, 麦克休，麦克休
清华大学出版社，2005
《工商导论 》第2版，陈准民，高等教育出版社，2009
Any other books on Business Subjects

6. Other Sources The textbook website:
CCTV channel 2
TV programs:
Boss Town
Dialogue
others

7. Why Study Business? (p. 5) To help choosing a career
What do you want?
Why do you want it?
To help choosing a career
To be a successful employee
To start your own business
To become a better informed consumer and investor
What can I do that will make employers want to pay me a decent salary?
What skills do I have that employers need?
Customer services
Lawful and ethical
Professional help
Planning ability
Market demand
Luck?
Product choice
Capitalization
Qualified and trained HR
Management Competency
Location decision
Employee skills
Hard-working
Drive
Dedication
Time and effort inputs
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8. To prepare for a career choice and being a successful employee
Individual Assignments:
In class quizzes: basic concepts and fundamental knowledge
Home assignments: skill training in personal planning, data collection, information search and analysis
Team assignments:
Team work spirits and experience
Specialization and cooperation
Work for the common goal
Business skills in planning, implementation, and process management

9. To Prepare for Starting a Business
Industry research and analysis
 product choice
Industry case studies in ethics and social responsibilities
 mission statement
Industry case studies and competitors analysis
 market segmentation and targeting
Macroeconomic environment research and industry case studies
 financing planning and budgeting
Business plan: hard copy and presentation

10. Evaluations Individual assignments: 40% Team assignments: 60%
P1-P5: 10%
Q1-Q3: 30%
Team assignments: 60%
T1 (5+5) Industry Analysis and Product Choice
T2 (3+2) Business Social Responsibility: Case Study and Mission Statement
T3 (2+3) Size and Structure
T4 (5+5) Positioning: Case Study and Strategy
T5 (10) Marketing Plan  
T6 (5+5) Financing Plan
T7 (5+5) Business Plan and Presentations

11. Tips for Learning this Course
Prepare before you go to class
Read the chapter: importance of preview
Write down important concepts
Note any problems and questions
Participate in class
Take notes: concept understanding and ideas
Ask and answer questions
Make sure you understand the materials and requirements
Practice after class
Review and apply the concepts
Practice critical thinking
Finish all homework assignments
Self-drive; Independent Learning; Teamwork
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12. classroom rules Attend all classes Be on time and be focused in class
No going out and in during class
No talking, no food and drinks, etc.
Strictly no hand-phone use in class

13. Course Arrangement Week Contents Chapter(s) 1 Orientation 2
Course organization 3
Business & Environment
1,2 4
Ethics & Responsibility 5
Business Ownership
7,8 6
Business Management 7
5,6 8
HR Management
13,14,15 9
(flexible)

14. Course Arrangement Week Contents Chapter(s) 10-11 Marketing 9,10,11,12
12-13
Operations and Quality 14
Accounting 20
15-16
Finance
16,17,18
17-18
Business Plan & Presentations

15. Recall: Why Study Business?
To help choosing a career
To be a successful employee
What do you want?
Why do you want it?
What can I do that will make employers want to pay me a decent salary?
What skills do I have that employers need?
1 | 15

16. P1 Career Choice (be a successful employee)
What do you want?
Determine a job position you want to get in 4 years when you graduate from college.
Why do you want it?
Give reasons why you want to get that job position.
Find 3 real job ads for the position.
Provide the source where you found the ads.
What skills are required for the job?
Summarize the job requirements
What skills do I have that the employers need?
the qualifications you already have
the qualifications you need to obtain during the next few years and how you plan to obtain them.
Upload to moodle before 9/19/2010

17. Recall 2: Why Study Business?
To start your own business and be successful
Planning
Product choice
Manufacturing, providing, marketing, profitability
Financing
implementation
Employee skills
Hard-working
Time and effort inputs
Product choice
Capitalization
Qualified and trained HR
Location decision
Customer services
Lawful and ethical
Professional help
Planning ability
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18. T0 team organization The Goal: form a team to start a new business
Final Document:
Business Plan (and presentation)
Each team has 5-7 members
Provide the following information about your team by 9/19/2010 via moodle:
Member names, IDs, Phone numbers
addresses, designated leader
Start to think about the industry your business is going to get in, the G&S you plan to provide, explain why and how you get to this decision

19. Moodle:
Introduction by
Ms. Ma