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Logo Design
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Elements of a Logo Strong Graphical Element (Picture) Text Element
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Graphical Element No photos-Use ILLUSTRATED CLIP ART ONLY
Make sure the picture has no copyright marks Make sure your picture does not already have a logo No WHITE background, use a transparent background
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Graphical Element-continued
If using more than one picture, make sure they are related and grouped. You should NOT have RANDOM pictures Think about shape. Try to avoid the rectangle! Use color
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Graphic Element: Photo vs. Illustration
Illustrated Clip Art Photos *Photos can appear under Clip Art!
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Pictures with Copyright Marks
DO NOT USE!
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Pictures that already include logos
DO NOT USE!
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Picture Background White background No background
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Text Element Use a font that matches the style of your logo
Use color that complements your pictures Keep it short
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Fonts Fonts without serifs are more CASUAL
Fonts with serifs are more FORMAL Times New Roman Copperplate Gothic French Script Lucida Calligraphy Old English Wide Latin Calibri Arial Comic Sans Century Gothic Kristen Showcard Gothic
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Examples: The The and the
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Cacy's coffee T dub
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Mexican Inn Hailey's Cupcake Spot I'm Delicous
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Tacos Olivas's
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Gabriel Igori Fishing Dinner
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The all-around athlete
Rahul's Italian Restaurant Corey The all-around athlete
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Don’t forget to GROUP your text and pictures!
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