1. Marketing & Promotion
The Whys and Hows

2. Why do we want to promote e-Learning KY OPD?
What it can do for our own learning communities
What it can do for our colleagues
Sharing ideas within the specific context of KY traditions, content, expectations, standards
Attract and harness the abundance of experience and talent right here in KY
Facilitate improvements beyond our own learning communities by sharing across the state
Great deal $$$$$ (Investing several grand to invite experts from the field into your building, anyone?)
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3. Who is our market audience?
Colleagues and friends
Department, other schools, other counties
School-based decision makers
PD committee, principal, SBDM
District-based decision makers
PD coordinator, superintendent
Who are our participants?
Participants by the numbers handout

4. Kentucky Demographics of e-learning Registration
Fall 2006 – Spring 2007 – Summer 2007
#1.  Fall 2006: 
Number of Sessions:  31
Registrations:  582
Enrollments:  381  (65%)
Certificates:  247  (64.8)
#2.  Spring 2007: 
Number of Sessions:  31
Registrations:  617
Enrollments:  575  (93%)
Certificates:  403  (70%)
#3.  Summer 2007: 
Number of Sessions:  25
Registrations:  543
Enrollments:  436  (80%)
Certificates:  324  (59.6%)

5. KY Participants by Gender, Age, Race/Ethnicity, and Language (06-07)
# %
Gender
Male
Female
Age Range
Under
Over
Race/Ethnicity
White
Black/African American 39 3
Other
Latino/Hispanic
Language
English
Other

6. # %
Work Title
Administrator
High School Teacher
Middle School Teacher
Elementary Teacher
Pre-K Teacher
Certification
Yes No
Primary Teaching Area
Generalist Areas of improvement?
ELA (KSTA..)
Math
Science
Social Studies
Foreign language
Special education
ELL
Resource Personnel
Previous Experience with OPD
Yes No

7. KY Participants by Teaching experience, Highest level of education, and Previous experience with OPD
# %
Overall Teaching Experience
More than 5 years Time availability?
Less than 5 years
Teaching Experience in Current District
More than 5 years
Less than 5 years
Highest Level of Education
Associates
Bachelors
CAGS
Masters Not working on Rank II
Ph.D./Ed.D
Other
Students Receiving Free/Reduced Lunch
0 – 25%
26 – 50%
51 – 75%
76 – 100%

8. We’re getting the job done!

9. So how do we do it? Make presentations to your department PD committee
SBDM
Administration
How do we reach non-participatory counties?
Hand out brochures to supplement s from Bob
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10. What do we emphasize? End-product KY expertise and connections
Participants walk away with a customized product for their classroom and students
KY expertise and connections
Facilitated and designed with unique KY content, course structure, pedagogy in mind
Get to know how other teachers across the state do what you do
Flexibility & Interactivity
Social hour in your pajamas!
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11. Kentucky Learning Depot

12. How would a brochure look that engages teachers and encourages dialogue?
Local school/district contact person
Quotes from participants
List of most popular workshops
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