1. Amazon.com : The king of e-tailing
e-Business 김계진*

2. 0. Presentation Flow* 0. Presentation Flow* 1. About Amazon.com*
2. The Opportunity*
3. The Technology Used*
1) The Strategy*
2) The Web-site*
4. The Results*

3. 1. About Amazon.com* URL: http://www.amazon.com/
Started as a initial electronic bookstore
Where does ‘Amazon.com’ come from.
The name reflected the vision of Jeff Bezos, to produce a large scale phenomenon like the Amazon river.
At that time, the list of websites started with the letter A. That is why Jeff Bezos wanted to find a word that started with the letter A.
1995
Founded in July 1995
Build up the database (one million books)
Started Amazon.com (online service)
the founder,
Jeff Bezos

4. <Amazon.com’s challenge>
2. Opportunity*
Not a business problem but an opportunity :
Jeff Bezos
Saw
The huge potential for retail sales over the Internet
Selected
Books as the most logical product for e-tailing
<Amazon.com’s challenge>
How to succeed where many have failed
How to compete in selling consumer products online

5. 3. The Technology Used* 1) The Strategy* ① Convenience
→ (1) 1-Click Service
If you wrote your information once in Amazon.com,
you could buy goods without any information.
You do not need to write your information again.

6. 3. The Technology Used* 1) The Strategy* ① Convenience
→ (2) Personalize Page
It provides convenience with the personalize page.
ex) This page gives some information
that you are interest in fields to you.

7. 3. The Technology Used* M&A ② Low Price ③ Wide Selection
Drop-Shipping System(cooperate with Ingram)
Warehouse for Amazon.com
③ Wide Selection
M&A
Customers can choose goods from many fields.

8. 3. The Technology Used* 2) The Web-Site*
① Gold Box: customization + discount
② updated once a week
③ security
④ customer-driven service based on their capability

9. 4. The Results* SITE PRODUCT PERCENTAGE 01 Amazon.com
Book, music, eletronics
58.2 02
Yahoo.com
Shopping mall
3.5 03
Ebay.com
Auction
3.1 04
Srawberrynet.com
Cosmetics
2.7 05
Cdnow.com
Cds
1.4 06
Outpost.com
Computers
1.2 07
Sasa.com
Cosmetic
1.1 08
Strawberry.com
IT products 09
Bn.com
Books
0.8 10
Bananarepublic.com
Clothes
0.6
미국내 전자상거래 소비자 이용실태 (2001)

10. 4. The Results*
(a billion)

11. AMAZON.COM : THE KING OF E-TAILING
Jeff Bezos
We are not a book company. We are now a music company. We are not a video company. We are not auction company. We are a customer company.

12. Thank you*