1. USA Cycling Communication Department
Andrea Smith
Communication Director
Media Relations
Jesse Hammond
New Media Manager
Internal/Social Media
Keri Kahn
Communication Manager
Content Coordination

2. Communications Dept. 2010 Update
Media Outreach
Avg. 7-9 articles/releases posted/distributed weekly
Media Training & Media Day with NDP athletes
Targeted local media outreach - national championships
established benchmark of 2.8 million in unpaid publicity value annually

3. Communications Dept. 2010 Update
Marketing
Build video footage library : MTB Nats, BMX SX World Cup, Road World Champs
Paid advertising and trade agreements with Universal Sports, Versus, Hi-Torque Media, Cyclingnews, Citizen Pictures….
Development of new video spots

4. Communications Dept. 2010 Update
New Media*
Website content updates
Social media: Facebook: 13,000+; Twitter 10,000
Use of new, multi-media platforms: video web integration, Tweetchats, live event web streaming (MTB, Elite Track), hashtags
Internal Communication
Distribution of all internal communication
National Championships
Members
Clubs & Team
Promoters, Coaches, Mechanics….

6. How LAs can help: Communicate: Who Cares?
GET TO KNOW – constituents & us!
Media spokesperson
Web: Updated content, Essential info, link!
Collaborate: Share stories, ideas &info
Feature ideas, human interest
Issues
Participate: in social media
Community
Direct message & feedback
Instant information distribution

7. What’s in it for you? Exposure Drive interest and participation
Educate public
Share Resources:
Build local media lists
Video
Share our know-how
Social media, media relations, web, video….
Contacts