1. Consumerism: Coca Cola
IB HL

2. The Beginning
Founded in 1886 by pharmacist John Styth Pemberton in Atlanta.
The world’s leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups used to produce nearly 400 brands.
Coca Cola employs 49,000 people worldwide.
Operates in over 200 countries.

3. Icon The biggest selling soft drink in history.
One of the best known products in the world.
Arrived in the UK in 1900.
The most recognised trademark in the world.
The second most widely understood word in the world after “ok”.
Located in more than 200 countries.
Coca Cola also produces brands which embrace distinct tastes and local preferences.

5. Activities
Using Geography For The IB Diploma P , answer the following…
How did Coca Cola originate?
What are Coca Cola’s major brands?
Why has Coca Cola invested so much money in expanding in India and China?
How has Coca Cola adjusted its marketing to gain popularity in developing countries.
Describe and explain Coca Cola consumption per person throughout the world.