1. Facebook Basics for Business

2. Why Facebook? 1.6 billion users worldwide
People are acquiring information differently
Special needs community is on social media!

3. How Facebook Can Help Attorneys
Build awareness
Establish authority
Drive traffic to your website

4. Success Stories Littman Krooks
Has been using Facebook for a number of years
Facebook-originating website traffic up 175% from 2014 to 2015
Users linking from Facebook had higher levels of engagement than others

5. Coordinate Facebook with Other Communications
Consistent branding—messaging/logo/visual identity
Links to blog/website articles/event registrations
Facebook icon on website and other communications

6. Choosing Content Consider your audience Not exclusively self-promoting
Links to The Voice, SNA blog and website articles
Articles/videos from other sources

7. Measuring Effectiveness
Facebook Insights Dashboard
Likes/shares/comments
Google Analytics – Facebook-originating traffic