1. Presented by Whitney Waddell LIS 625-201, Spring 2015
Social Media as a Tool for Outreach and Information Literacy Instruction
Presented by Whitney Waddell
LIS , Spring 2015

2. Introduction Information Literacy Social Media Community Outreach
Professional Development

3. Information Literacy: Everything 2.0
ACRL’s definition
Expand the definition of information literacy? Or change the term altogether?
Transliteracy
Metaliteracy or Meta-literacy
Sources: American Library Association (2006). Luo, L. (2010). Witek, D., & Grettano, T. (2012). Secker, J. (2011).
Web 2.0
Library 2.0
Education 2.0
Pedagogy 2.0

4. Social Media Statistics
Twitter Usage Stats:
288 million monthly active users
500 million Tweets are sent per day
80% of Twitter active users are on mobile
77% of accounts are outside the U.S.
Twitter supports 33 languages
Vine: More than 40 million users
Facebook Usage Stats:
890 million daily active users on average for December 2014
745 million mobile daily active users on average for December 2014
1.39 billion monthly active users as of December 31, 2014
1.19 billion mobile monthly active users as of December 31, 2014
Approximately 82.4% of our daily active users are outside the US and Canada
Sources:

5. Challenges with Social Media
Online Vandalism
Lack of high-level computer literacy
Amusement only
Internal resistance
Sources: Luo, L. (2010). Click, A., & Petit, J. (2010).

6. Why Is This Important? User Experience Job Seeking!
Bowdoin College in Maine
Glendale Community College in California
Broward College in Florida
Sources:

7. Dennis Hopper Presents: A Pop Quiz
What is the second most popular social media website?
Facebook C. Twitter
B. LinkedIn D. Instagram

8. Social Media Tips Facebook Groups Web Blogs Twitter Hashtag Chats
Social Bookmarking
Wikis

9. Social Media Tips Provide context
Graphics expand the story
People make things interesting
Consider the reader
Keep the Goal of Your Post Top of Mind
Write Compelling Headlines
Lead with the Good Stuff
Make Every Word Count
Keep it simple
Source: Handley, A. (2013)

10. Social Media Tips
DO build a strong network, but DON’T build your network too quickly.
DO be engaging, but DON’T use generic marketing techniques.
DO be a good listener, but DON’T be pushy.
Image Source:

11. Anatomy of a Tweet
Source:

12. Emma Stone Presents: A Pop Quiz
What is the character limit of every Tweet?
270 Characters C. 120 Characters
B. 140 Characters D. 90 Characters

13. Social Media Tips #LibChat #INALJChat #CritLib #TLChat
Image Source:

14. The Minions Present: A Pop Quiz
Which of the following symbols is a hashtag? %
B. * D. #

15. Conclusion
Redefining Information Literacy and developing new frameworks.
Community Outreach
Know Your Audience
User Experience
Provide valuable content
Professional Development
Train Staff

16. References
American Library Association. (2006). Information Literacy Competency Standards for Higher Education. (Accessed March 18, 2015) Document ID: efeb57df-7090-e1d4-558f-d59c7537f9c7
Click, A., & Petit, J. (2010). Social networking and Web 2.0 in information literacy. The International Information & Library Review, 42(2),
Handley, A. (2013, October 9). Social Media Writing Tips. The Ohio State University - Section of Communications and Technology. Retrieved from ct.web/files/resources/files/Social%20Media%20Writing%20Tips.pdf
Luo, L. (2010). Web 2.0 integration in information literacy instruction: An overview. The Journal of Academic Librarianship, 36(1),
Secker, J. (2011). A new curriculum for information literacy: expert consultation report.
Witek, D., & Grettano, T. (2012). Information literacy on Facebook: an analysis. Reference Services Review, 40(2),