1. Break it Down: A FALL Marketing Plan to Grow!
Nicole Wise

2. Overview Growth vs marketing dollars Start big – but break it down
Marketing Machine
Campaigns
Inbound vs Outbound
Low hanging fruit
Golden streets
Direct mail
Timeline to action items to goals
July 22, 2012
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3. Growth vs Marketing Dollars
In this industry you should be aiming for $100-$125 cost per sale.
BUT…
Not all customers are created equal
The age of your business can effect the cost per sale as well
July 22, 2012
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4. You must be who they think of when their pain is greatest!
Marketing Machine
A M Z
You must be who they think of when their pain is greatest!
Reality Marketing
Eric Keiles
Square 2 Marketing
July 22, 2012
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5. Inbound vs Outbound Outbound Inbound
Old School
Prove ROI
Telemarketing
Direct mail
Tradeshows
TV/Radio Ad
Door to Door
Inbound
Proving you’re an expert and building trust
Time consuming and hard to prove ROI
SEO
Social Media
Blogging
Content Generation
Videos
blast
July 22, 2012
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6. The Big Picture The current state of affairs?
What is my current revenue?
How many customers do I have?
What is my revenue per customer?
Do many of my customers have more than one program
What are my goals for Fall sales
July 22, 2012
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7. How is fall selling different?
SHORT Sales Season – Timing
Create a fall program
Offers
Let’s put a plan together!
July 22, 2012
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8. Mistakes people make… Add inbound methods!
Add costs into the marketing budget that don’t belong
Things that are just the cost of doing business…
Don’t do enough things or do multiples
1 postcard will get you very little to no results
Forget to over do it in your golden neighborhoods
Only change yellow cells!
Want to improve your results?
Add inbound methods!
July 22, 2012
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9. How can Holganix help? Homeowner Brochures Lawn Signs Marketing Plan
Production Support
Conference Calls
Real Green Support
Holganix.com
Log-in for all materials digitally
Blogs & Monthly s
Facebook & Twitter
July 22, 2012
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10. Questions? nwise@holganix.com 866-563-2784

11. Excel Basics Workbook vs Worksheet Formula bar vs cell
The file itself is the workbook
At the bottom there are tabs that are called worksheets
Formula bar vs cell
To change the formula you click on the cell and then change to formula in the bar at the top
July 22, 2012
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