1. Owning your Sitecore Experience
Himanshu Khanna

2. Introductions & Overview

3. Facts about Sitecore Company Background Partners
Founded in 2001
Strategic investment by Technology Crossover Ventures in 2011, and EQT in 2016.
850+ employees worldwide
Partners
Over 1,500 partners worldwide
Microsoft Gold Certified, Global ISV Alliance Partner
Customers and Community
Over 4,500 brands, over 40,000 websites
Over 10,000 certified Sitecore developers
Over 17,000 active community members in Sitecore Developer Network
Financials
40% YOY Growth for past 3 years
Sustained profitability

4. Global Footprint Americas Emerging Markets Europe and Middle-East
Greater Asia

5. A few of the global experiences served…

6. Leader in 2015 Gartner Magic Quadrant for Web Content Management
6th consecutive year!
Strengths
The range of capabilities in version 8 of the newly positioned Sitecore Experience Platform is among the best in the market. Sitecore has incorporated into the product some highly valuable features, such as engagement analytics, a/b testing (or split testing) and data management platform capability.
Sitecore has increased its installed base in all regions that drive the WCM market. This means customers often select it for more leading-edge and market-defining solution contexts.
Sitecore benefits immensely from its ongoing and successful partnership with Microsoft, and was Microsoft's Alliance ISV Partner of the Year for 2013 and Most Gartner clients that need .NET technology include Sitecore in their shortlists.

7. About the Sitecore Experience Platform

8. Sitecore Experience Platform
A single, connected Context Marketing platform
Shaping individual customer experiences
Knowing every customer
Across every touch point, in real time, at scale.

9. Sitecore Experience Platform
Right
Time
Right
Channel
Deliver content to customers in the channels they prefer
Identify which channels are most effective for each customer
Provide information when it’s most relevant and conducive to a goal
Responsiveness
Right
Content
Right
Customer
Identify customers based on personas and behaviours
Segment customers based on real-world customer insights
Surface content to meet the unique needs of different customers
Promote relevant content

12. Experience Profile™ Giving you 360° customer view
To change image, right-click image > “Change picture”
Image dimensions: 1350px x 975px

13. Experience Profile™ Giving you 360° customer view
To change image, right-click image > “Change picture”
Image dimensions: 1350px x 975px

14. The search AD is rendered and the user clicks on it.
Renewal Offer
Search Ad
Publisher
unknown
Mobile App
Social Campaign
Demo Request
Campaign Site
Home Page
Monthly Statements
Home Page
Welcome
New Product Offer
Demo Request
Reminder
Demo Offer
Product Pages
Print Welcome Pack
The search AD is rendered and the user clicks on it.
The landing page at this point is personalised based on “Broadband”, “Chatswood”,
They leave the site and go to a comparison site – the search AD or link back to your site
Call Centre
Product
Campaign
Location
Budget
Persona
Stage ID
Model POS
Scanner
Printer
Shop in a Box
Bangalore
Medium
Start-Up
Research
Evaluation
Consideration
Purchase
Renewal
Upsell
Phone
Social

15. ACQUISITION ENGAGEMENT RETENTION Awareness - Leads
Conversion – Cross sell
RETENTION
Renewals – Word of mouth
Renewal Offer
Search Ad
Publisher
unknown
Mobile App
Social Campaign
Demo Request
Campaign Site
Home Page
Monthly Statements
Home Page
Welcome
New Product Offer
Demo Request
Reminder
Demo Offer
Product Pages
Print Welcome Pack
The search AD is rendered and the user clicks on it.
The landing page at this point is personalised based on “Broadband”, “Chatswood”,
They leave the site and go to a comparison site – the search AD or link back to your site
Call Centre
Product
Campaign
Location
Budget
Persona
Stage ID
Model POS
Scanner
Printer
Shop in a Box
Bangalore
Medium
Start-Up
Research
Evaluation
Consideration
Purchase
Renewal
Upsell
Phone
Social

16. From your Customer’s Journey Perspective…
Unfolds Everywhere, Anytime, On Any Device
And creates a multitude of opportunities to connect with them…
Awareness
Consideration
Evaluation
Buy
Post-Purchase
Relationship Management
Advertising
Events
Blogs
Press
Retailer Website
In-Store
Retailer Website
In-Store
Retailer Website
In-Store
CRM Activities
Media PR
Media
Social
Word of Mouth
Reviews
Social Network
Pop-up Stores
Mobile
Manufacturer Website
How-To Video
Advertising PR
Let’s take a look at the customers POV in terms of the shopping experience, the shopping journey..
Friends
Search Marketing
Mobile
Manufacturer Website
Manufacturer Website
Loyalty Programs
Leads Generation – Automated Journeys – Campaigns/Social
Customer Support

17. Himanshu Khanna +91 99997 34346 hikh@sitecore.net