1. Cool fashion - less cold
Lee, Inaky, Michelle, Sakib, Amin
Cool fashion - less cold

2. Who says you can’t be warm with your fashionable shoes?
Lee, Inaky, Michelle, Sakib, Amin

3. The need Women love their high heels / formal shoes
Lee, Inaky, Michelle, Sakib, Amin
Women love their high heels / formal shoes
Wearing tights alone is sometimes not warm enough
Visible socks are not in-keeping with outfits
So how can they balance fashion with warm practicality?

4. The Solution Invisible ballet socks Stretchy Thermal material
Lee, Inaky, Michelle, Sakib, Amin
Invisible ballet socks
Stretchy Thermal material
Fits snugly over tights
Keeps your feet warm
Competitive price
Washable

5. The user Female market Age group 18-65 Fashion conscious
Lee, Inaky, Michelle, Sakib, Amin
Female market
Age group 18-65
Fashion conscious
Office/ formal dressers

6. Competitors Who are they Why is the product different
Lee, Inaky, Michelle, Sakib, Amin
Cotton / nylon ballet socks or thermal sports socks
Who are they
Online and Bricks and mortar retailers
Selling cotton / nylon ballet socks
Why is the product different
Thermal material
Unique ‘Snuggs’ first mover brand
Why customer should buy from us
Product that targets a known problem
Alternative to classic thermal socks or shoe liners

7. Marketing Model Web site Social Media Brand & Ambassadors
Web site
Social Media
Brand & Ambassadors
Retail channel partners

8. The Financial model Sales year 1 Manufacture in the UK Sales year 2
Lee, Inaky, Michelle, Sakib, Amin
The UK hosiery market is worth est £320m pa.
Manufacture in the UK
£1.50 per unit machined
£0.20 3m Thermal material
Total cost £1.70 per unit
Sales online (direct sales)
£5.99 per unit
Sales offline (retailers)
£3.49 per unit
Sales year 1
45 online 25 offline units
£ 357 total sales
£119 Cost of sales
£238 net profit
Sales year 2
150 online and 150 offline units
£ 1422 total sales
£ 537Cost of sales
£ 885 net profit
Sales year 3
500 units online and 500 units offline units
£4740 total sales
£1700 Cost of sales
£ 3040 net profit

9. Thank you & Questions Lee, Inaky, Michelle, Sakib, Amin References