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Cool fashion - less cold

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Presentation on theme: "Cool fashion - less cold"— Presentation transcript:

1 Cool fashion - less cold
Lee, Inaky, Michelle, Sakib, Amin Cool fashion - less cold

2 Who says you can’t be warm with your fashionable shoes?
Lee, Inaky, Michelle, Sakib, Amin

3 The need Women love their high heels / formal shoes
Lee, Inaky, Michelle, Sakib, Amin Women love their high heels / formal shoes Wearing tights alone is sometimes not warm enough Visible socks are not in-keeping with outfits So how can they balance fashion with warm practicality?

4 The Solution Invisible ballet socks Stretchy Thermal material
Lee, Inaky, Michelle, Sakib, Amin Invisible ballet socks Stretchy Thermal material Fits snugly over tights Keeps your feet warm Competitive price Washable

5 The user Female market Age group 18-65 Fashion conscious
Lee, Inaky, Michelle, Sakib, Amin Female market Age group 18-65 Fashion conscious Office/ formal dressers

6 Competitors Who are they Why is the product different
Lee, Inaky, Michelle, Sakib, Amin Cotton / nylon ballet socks or thermal sports socks Who are they Online and Bricks and mortar retailers Selling cotton / nylon ballet socks Why is the product different Thermal material Unique ‘Snuggs’ first mover brand Why customer should buy from us Product that targets a known problem Alternative to classic thermal socks or shoe liners

7 Marketing Model Web site Social Media Brand & Ambassadors
Web site Social Media Brand & Ambassadors Retail channel partners

8 The Financial model Sales year 1 Manufacture in the UK Sales year 2
Lee, Inaky, Michelle, Sakib, Amin The UK hosiery market is worth est £320m pa. Manufacture in the UK £1.50 per unit machined £0.20 3m Thermal material Total cost £1.70 per unit Sales online (direct sales) £5.99 per unit Sales offline (retailers) £3.49 per unit Sales year 1 45 online 25 offline units £ 357 total sales £119 Cost of sales £238 net profit Sales year 2 150 online and 150 offline units £ 1422 total sales £ 537Cost of sales £ 885 net profit Sales year 3 500 units online and 500 units offline units £4740 total sales £1700 Cost of sales £ 3040 net profit

9 Thank you & Questions Lee, Inaky, Michelle, Sakib, Amin References


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