1. UL1 - SOCIAL MEDIA Andrew Thorp, Media Relations
Tom Bell, CST/Social Media Lead, UK Contingent

2. In the next hour we will…..
Look at conveying messages through different channels
Look at different Social Media channels, their users and audiences

3. By the end of the session, you will be able to…
Describe the uses and audiences for each channel
Chose the right channel for the different elements of their campaign
Describe the ways in which you can share information via social media, online and within your community

4. How many of you use social media?
Before this session XXX people interacted with the contingent on social media via Facebook, twitter and Instagram
As you can image the reach of these messages will have been huge
Rule one of social media “Don’t post anything you wouldn’t be happy appearing in a newspaper”

5. What channels should you be using?
Globally the big three are Twitter, Facebook and Instagram
The all have different uses and audiences
As we look at the channels start thinking how you could use them in your campaigns

6. Lets go back to basics…

7. What is Facebook?
Facebook is a social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages

8. Facebook

9. What are the technical features of Facebook?

10. What is Instagram?
Instagram is a mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately on the service, as well as through a variety of other social networking platforms

11. Instagram

12. What are the technical features of Instagram?

13. What is Twitter?
Twitter is a social networking microblogging service that allows registered members to broadcast short posts called tweets

14. Twitter

15. What are the technical features of Twitter?

16. Time to have a go… A reminder of our key messages;
Life changing adventure and challenge.
Fun and friendship
Skills for life – employability skills, practical skills, character skills 

17. Time to have a go… Now get your phones, tablets out and have a go
Remember to use #UK24WSJ

18. Q&A
What else can we help you with?