1. Not just a candle...it’s an experience!
Dana M. Anthony
Personal Chandler

2. About our Candles! 100% Soy Wax Cotton Wicks Hand-poured Containers
Wine Glasses
Martini Glasses
Mason Jars
Tumblers

3. Our Candle Lines Pre-made Candles Aromatherapy Customized
Original Form
Wine 8 oz $13
Martini 7.5oz $13
Tumbler 10oz $15
Mason Jar 8oz $10
Essential Oils
8oz. Tin $15
Massage Candles
8oz. Tin $20
Create your candle
Party favors
Choose container, fragrance, and color
**Prices vary**

4. Catalogue 2013 AKA Homecoming Gift for NC A&T University
5th Annual Capitol Credit Group 2013 Charity Golf Classic
2014 Quintiles Holiday Craft Event
2016 Ladies Empowerment Tea
Sip ‘n Shops
Festivals
Party favors for dinner parties, wedding and baby showers, various events and birthdays

6. Competition Many shops offering the same candles
Competition is large and difficult to have steady business
No wine or martini glass candles
One soy candle line
Customized candles expensive
Paraffin wax or blend
No natural wax
Fast burn
Expensive
No customization

7. Competition
SC Johnson & Sons Yankee Candle

8. Target Marketing Women 25+ years old Event Planners Small Businesses
90% of candles are purchased by women (candles.org)
Men and women consider candles to always be an acceptable gift for a variety of occasions (candles.org)
Event Planners
Small Businesses
Date Night By Design
Design Evolution Catering
Funeral Homes

9. Marketing Size & Trends
7 out of 10 households in the US use candles
$2.3 billion a year industry (smallbusiness.chron.com 2016 report)
Fragrances tend to drive the candle industry
Earth friendly; Green and natural products
Presentation and flexibility in creation
Something different

10. Marketing Plan Website: www.thecandlebarhc.com com
Kiosk Triangle Town Center approx. $3-5k a month
Social Media: Facebook. IG
Festivals and events
Referrals

11. Reviews
Dana Anthony makes the most awesome candles. She has always made them whenever requested and she has always had whatever flavor I ask for. Her prices are very reasonable and I would highly recommend her if you want the most awesome candle you have ever had. – Deloris
'I am always looking for reasonably priced Asian candles! Lucked up and found a great variety of scents here! If you're looking for a great smelling candle and professional courteous service ...this is the place to go!' - Michelle V
'Thanks to Dani M. Anthony for making the favors with such excellence! They were well-received! We indeed celebrated love... #HarNique #NoOneBetter' - Kim W.
Look at what I received in the mail today. My beautiful candles by "Harnique Creations" Owner Dani M. Anthony Anthony. I am burning that "Sex on the beach" right now and it smells soooooo good. Thank you Dani. - S. Deloatch