1. Microsoft Application Platform
8/22/2018 8:12 AM
EP01
Ro Kolakowski
Company Partner
6th Street Consulting
MPN partner since 2006
SharePoint
Microsoft Application Platform
Betsy Pridmore
Director – SQL Partner Marketing
Rob Cocorocchia
Director – APO Business Development
Lisa Slim
Microsoft Alliance Business Manager
Hewlett-Packard
MPN partner since 1989
HP Enterprise Business
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. The Business & IT Challenge
IT Portfolio Spending
The IT Challenge Platform Needs
Improve Time-To-Market
Transform = introduce new services
16%
Agility
The Business Challenge
Increase
Return on Investment
Grow = improve existing services
20%
Productivity
Reduce
Total Cost of Ownership
Price Performance
Run = sustain existing services
64%
Trustworthiness
% of Total IT Spend
Source: Gartner IT Metrics: IT Spending and Staffing Report, 2010

3. Microsoft Application Platform
TRANSFORM
Cloud Enabled
GROW
Broad BI Accessibility
RUN
More Mission Critical Apps
Existing Platform Opportunity
Code Name “Denali”
Code Name “Denali”

4. More Trustworthy Trustworthiness Database Vulnerability Comparison
Operating System Vulnerability Comparison
160 25
Comparing Vulnerabilities in RHEL 5 and WS08 in the First Year After their Respective Releases
140 20
120
100 15 80 60 10 40 5 20
Vulnerabilities
2002
2003
2004
2005
2006
2007
2008
2009
2010 1 2 3 4 5 6 7 8 9 10 11 12
Months since Product Release
DB2
RHEL 5
WS08
Source: NIST National Vulnerability Database
Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server Oracle (8i, 9i, 9iR2, 10g, 10gR2,11g)
Source: Aggregated vulnerability data from Secunia ©
*RHEL 5 had 114 and WS08 had 25 vulnerabilities

5. Performance TOP STATS TOP PARTNER TOP TPC 70TB 20TB 88PB 30min 12TB
Price Performance
TOP STATS
in production workloads
TOP PARTNER
benchmarks
TOP TPC
benchmarks
70TB
20TB
88PB
30min
12TB
Largest Single Database
Largest Table
Most Data in a Single App
Data Load Time for 1TB
Largest Cube
5,000 CONCURRENT
USERS HIGHEST SCALE
benchmark for TeamCenter
10/10
4/10
10TB
3TB
TPC-E Performance
TPC-E Price/ Performance
TPC-C Price/ Performance
TPC-H Price/ Performance
5,203 TPS, 320 AGENTS
INTEREST CAPITALIZATION performance benchmark for T24
34,000 USERS,
WORLD-RECORD SCALE
for 3-tier SAP SD
9 MILLION UTILITY
METERS/HR RECORD SCALE
data management for MDM

6. The #1 Business Intelligence Vendor
Productivity
Most Recognized
Strongest Growth
Most Deployed
Source: Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam et al, January 27, 2011 The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Q: Are You Using, Planning, to Use or Evaluating BI Products from the Following Vendors?
Source: InformationWeek Analytics 2010 BI and Information Management Survey
Source: Gartner Business Intelligence market revenue growth rates

7. Complete Private + Public Cloud Platform
Agility
PUBLIC CLOUD
Identity • Virtualization
Management • Developer
COMMON
Data Sync
Optimized Appliances
PRIVATE CLOUD

8. Partner Opportunity with the Microsoft Platform
TRANSFORM
Cloud Enabled
GROW
Broad BI Accessibility
RUN
Strategic Advisory
New projects/ pilots
Project extensions
Higher billing rates
More Mission Critical Apps
Existing LOB Opportunity
BI for the masses
BI cross sell
PDW
More / Larger Tier 1 projects
Higher value to customer
FY12 SI
Revenue
$ 15 B
$ 3 B
$ 8 B
$ 0.3 B (Azure)
FY12-13 Mkt. Growth
16 %
23 %
28 %
500 %

9. PSPs: How MS Partners in the Enterprise
Run
Mission Critical Confidence
Grow
Breakthrough Insight
Transform
Cloud On Your Terms
More Mission Critical Apps
Broad BI Accessibility
Cloud Enabled
App and DB Migration
Custom Application Development + Integration
3. BI & Data Warehouse
4. Windows Azure Platform

10. PSP Programs and Partner Assets
PSP Programs/ Assets
PSP Activation Kits
MS Bid Architects
Solution Incentive Program (SIP)
Deployment Planning Services
SI Readiness
BIF and Co-Marketing Programs

11. 1. PSP Activation Kit Azure Guide : Live July
Introduction
Provides targeted resources to assist managed partners in executing their PSP agreements
Managed partners with competencies have access through Live ID
(home page)
What will you find there ?
Partner ready ppts.
White papers
Links to readiness (learning paths)
Links to related partner resources / programs
Azure Guide : Live July
APO Guides : Live August 15

12. 2. Microsoft SI Bid Architects
Who are the SI Bid Architects?
Sr. MS Architects paid to help SIs develop & win large (> $ 300k MS Revenue) or competitive opportunities in the following workloads;
BI/ Data Warehouse
Application & DB Migration
Custom Application Dev.
Internet Sites
Azure
Private Cloud
How can they help you win ?
Technical bid development
POC assistance
In-person bid defense
In FY11, SI Bid Architects helped SIs win $170 M in new business
How do I access ?
Ask your PAM

13. 3. Solution Incentive Program (SIP)
Solutions Incentives reward SIs for investing in practices supporting specific Microsoft solutions
Solution Incentive Payout Rates
How SIP works
Partners register net-new deals in PSX
25%
Partners working with Microsoft to win deals
Premium*
(Enterprise Edition & Datacenter)
20%
Microsoft pays partners
Standard
(Standard and Workgroup)
10%
* SQL Server “Denali” solutions get 3% extra in payout
Minimum deal size: SQL - $25K,
Maximum payout cap: $50K
For more information, visit MPN Partner Incentive site

14. 4. SQL Server & Azure Deployment Planning Services
SI delivered and Microsoft-sponsored / subsidized consulting engagements to Software Assurance (SA) customers
Program
DPS Engagements
Create a deployment plan for upgrading and Consolidating to SQL Server 2008 R2
Build a plan for deploying SQL Server 2008 R2 BI Reporting and Analysis
Migrating to SQL Server 2008 R2 from Oracle
Train customer on using Windows Azure Platform
Develop a deployment plan for a Web Application or LOB application on the Windows Azure Platform
How DPS works
SA customers earn points
Customers redeems points for DPS
Partners deliver engagement
Microsoft pays partners $$
Program starts August 15th. For more information visit MPN or :

15. 5. Architect Enablement Azure Solution Architecture DAY 1 DAY 1 DAY 2
Technically Qualifying in and out Windows Azure Deals
Activity: Technically Qualifying Deals
Designing for Cloud
Architecting for Scale
Architecting for Cost
Real World Context
Solution Architecture
Platform Building Blocks
Business Architecture
Application Assessment
Infrastructure Assessment
DAY 1
DAY 1
Identity Management
Working with Data
Connecting cloud and on-premises
Architecting for High Availability
ALM and the cloud
Answers to common questions
Designing The Solution Vision & Roadmap
Required Infrastructure Considerations
Technical Considerations
Solutions
DAY 2
DAY 2/3
Architecting HPC Solutions
Architecting Website/Portal Solutions
Architecting Mobile & Devices Services
Architecting Social Solutions
Activity: Architectural Case Studies
Wrap up & Close
DAY 3
For more information, contact your PAM

16. 6. The future only gets better
Self-Service BI in the Cloud
Scalable relational cloud database platform
Consistent, familiar app & data model & tools
Self-managed, highly available cloud services
Scalable relational cloud database platform
Consistent, familiar app & data model & tools
Self-managed, highly available cloud services
Analytics in the Cloud
Data Integration in the Cloud
We Are Here
Office support for greater interactive visualizations
Greater Office connectivity to the cloud
v. next
Managed Self-Service BI
Application & Multi-Instance Management
Master Data Services
Stream Data Processing
Mission-Critical Platform
Pervasive Insight
Developer & ITPro Productivity
Cloud-Ready
Share live data views regardless of location or device
Track & Collaborate around important values
v. next

17. 6. “Denali” Marketing Opportunity Cloud-Ready Information Platform
Mission Critical Confidence
Breakthrough Insight
CLOUD
ON YOUR TERMS
Enable mission critical performance and availability environments at low TCO
Unlock new insights with pervasive data discovery across the organization
Create business solutions fast, on your terms across server and private or public cloud
Required 9s & protection
Blazing-fast performance
Organizational compliance
Peace of mind
Rapid data discovery
Managed self-service BI
Credible, consistent data
Complete DW solutions
Expand BI to More Users
& Revolutionize BI
Scale on demand
Fast time to market
Extend any data, anywhere
Optimized productivity

18. Learn More at WPC Today : 4:30pm-5:30pm
Partner Opportunities with Tier-1Platform Modernization and Data Migration (Olympic 1)
Partner Opportunities with SharePoint for Internet Sites (Olympic 3)
Thursday : 12:00pm-1:00pm
Partner Opportunities with Microsoft Business Intelligence and Data Warehouse (Olympic 3)

19. Next Steps After WPC Get to know Denali and Azure
Familiarize yourself with PSP Activation Kit
Work with your PAMs to complete your PSP and start sales planning

20. Competency Exam Pack Offer
Go to the MPN Booth or Purchase Online by July 29, 2011
Exam Packs can be purchased in the following denominations
3 Pack – 30% discount + Second Shot
5 Pack – 35% discount + Second Shot
8 Pack – 40% discount + Second Shot
20 Pack – 40% discount + Second Shot
To purchase, simply stop by the WPC MPN Booth or log on to
Note: After July 29th, the Competency Exam Packs will not include a Second Shot (free exam retake). Order today!

21. Your Feedback is Very Important to Us
8/22/2018 8:12 AM
Your Feedback is Very Important to Us
Submit your Session Evaluation for a chance to Win!
Complete a WPC evaluation and you’re automatically entered to win the daily drawing for a luxury vacation AND a chance to win instant prizes!
Learn more in the Microsoft Partner Network Booth
Grand Prize Luxury Vacation for 2
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. 8/22/2018 8:12 AM
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. 8/22/2018 8:12 AM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.