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The Unit Planner 12 – Commercial Production Radio Broadcasting 4
NAME 4 BIGGER PICTURE DATE Radio Broadcasting 4 2 LAST UNIT 1 CURRENT UNIT CURRENT UNIT 3 NEXT UNIT 12 – Commercial Production News Production Dramatic Elements 8 Schedule of Activities, Assignments and Assessments 5 UNIT MAP is about... Radio’s main purpose is to make a profit. Commercials are an key part of radio sales. Write & record a office supplies store commercial. Rough draft of CTP project. Write journal. Complete a 90 minute airshift on 1450AM. Chapter 12 test (13 questions). Effective commercials. Production in station promotions. Producing effective commercials. Know - Station promotion and producing commercials, Responsibilities of a radio producer, Commercial appeals, Common mistakes in commercials, Donut , Clutter, Elements of effective commercials, Delivery & approaches invoicing commercials Reading, writing, math, use of technology. 7 UNIT CONTENT OBJECTIVES ESSENTIAL SKILLS 6 CONTENT STANDARDS 5 PBZA Demonstrate the ability to collect information, resources and materials for distribution through printed and/or broadcast media.
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