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By Sean Garris.

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Presentation on theme: "By Sean Garris."— Presentation transcript:

1 By Sean Garris

2 Hip Hop Growth Sales= f( radio airplay, television advertisement, Billboard appearances, racial preferences, national distribution, tours, expansion to other genres, expansion to other businesses)

3 Growth of the Hip Hop Industry Sales
THE RECORDING INDUSTRY ASSOCIATION OF AMERICA 2004 Consumer Profile

4 Radio Growth in Hip Hop format stations Hip Hop Radio Airplay
0 Hip Hop stations in 1989 to 15 Hip Hop stations in 2004 Hip Hop Radio Airplay

5 Billboard Apperances

6 SoundScan Data SoundScan National Distribution Racial Preferences
Sales Radio Airplay Television Advertisement

7 Other Variables Hip Hop Headlining Tour Growth
Comparison of Artist Sales that Expand to Other Genres and/or Other Businesses

8 The End

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