1. Advisory Board Meeting
10 November 2014

2. Managing Director UK & Ireland
Chairman’s Introduction
Thomas Dubaere
Managing Director UK & Ireland
Accor UK & Ireland

3. Review of The Summit 2014 Jonathan Worsley, Chairman, Bench Events
Tabitha Aldrich-Smith, Communications Adviser,
British Hospitality Association

4. Testimonials from The Summit 2014
“Inspirational! Throughout the day, you fall in love with hospitality once again and your passion for the business becomes alive. Every speaker, every panel made you proud to be within the business” Dilek Sezer, Area General Manager – ibis Hotels London & Airports, Accor UK
“The place where the importance of the UK tourism economy is not only celebrated, but where the government listens and plans are actioned” Simon M Johnson, Head of Specialist Markets, CBRE
“An excellent debate and discussion between senior hospitality representatives – all focused on improving the industry” Hayley Douglas, Senior PR Manager, Expedia “Excellent event and great to see the leadership of the BHA challenging ‘head on’, many of the issues we are currently facing in the industry” Jeremy Hill, Director and Head of Hotels, Christie + Co “The BHA Summit has its fingers on the pulse of time with high-class speakers and valuable networking opportunities” Susann Power, Founder, Phronesis Travel Research

5. Feedback & Stats from The Summit 2014
35,382 industry pledges received to offer apprenticeships, work placements and jobs for young people all over Britain
88.5% are likely to recommend The Summit to a friend or colleague
86% rated the networking opportunities as “Outstanding” or “Very Good”
94.4% rated the overall quality of The Summit as “Outstanding” or “Very Good”
The two main reasons for attending The Summit was keeping up-to-date with latest industry developments and networking opportunities
The top priority for the Tourism Council was identified as improving skills within the industry and increasing the exposure of the sector and the fantastic opportunities that are available
The three most popular sessions rated by delegates were:
Mind Your Language
More Demanding, More Savvy, More Sensitive
Not Talk but Action

7. Add photos

8. Highlights of The Summit 2014
Political highlights included
Launch of the Tourism Council
BHA has been pressing for years for an industry-led Council with close Ministerial involvement as recognition of the growing importance of our sector to the government and the economy.
Speeches from
Helen Grant MP, Minister of State for Sport, Tourism and Equality
Matthew Hancock MP, Minister of State for Skills and Enterprise
Fergus Ewing MSP, Minister for Energy, Enterprise and Tourism, Scottish Government
Kit Malthouse, Deputy Mayor of London for Business and Enterprise

10. Have a think about the headline you’d like to see in the media on the day of The Summit?
Would you like to be an industry spokesperson and what theme would you like to talk about? 
What is your favourite / most regularly consumed media – TV / radio / newspaper?

11. Highlights of The Summit 2014
Trending organically on Twitter twice #BHAsummit
Over 50 thousand impressions @BHAsummit

12. What’s your feedback…

13. British Hospitality Association
Summit 2015 Objectives
Ufi Ibrahim
Chief Executive
British Hospitality Association

14. Hot Topics Tabitha Aldrich-Smith Communications Adviser
British Hospitality Association

15. Current and Cutting Edge Conference Session
Session Generation:
Current and Cutting Edge Conference Session
Choose any 2 hot topics to create an outline for a current and cutting edge conference session
Please also put forward any suggestions for names of speakers that should be included in your topic
(or generally within the programme)

16. Session Generation: Feedback Session
Each table to present their best idea
for a conference session

17. Theming and Branding Tabitha Aldrich-Smith Communications Adviser
British Hospitality Association

18. An immersive and engaging experience…

19. What do you believe should be the overall theme for
The Summit 2015?

20. Conclusion Thomas Dubaere,
Managing Director UK & Ireland, Accor UK & Ireland
Ufi Ibrahim,
Chief Executive, British Hospitality Association