1. Policy Outreach Strategy
DRAFT
Policy Outreach Strategy
Hillary for America
Confidential—Internal Use Only

2. Outline of Discussion Policy Outreach Strategic Objectives
Our Approach to Achieving these Objectives
Working Group Model
Risk Management Plan
Policy Working Groups for September Launch
Timeline and Next Steps

3. Policy Outreach Strategic Objectives
Engage Stakeholders
- Timely respond to requests for policy engagement with stakeholders outside the campaign
- Listen to policy advice and clarify HFA policy proposals
- Synthesize important insights for policy consideration
Inform Policy Creation
- Bring a diverse range of perspectives to the policy creation process
- Create a force multiplier to help policy team draft and revise policy proposals
- Align current kitchen cabinets with broader set of policy stakeholders
Leverage Across Campaign
- Deploy groups of engaged policy-focused supporters across the campaign:
- Early state canvassing
- Fundraising
- Local advocacy
- Surrogate activities
- Get-Out-The-Vote

4. Our Approach to Achieving these Objectives
Monthly Google hangouts discussing issue-specific policy ideas and ways to plug in (20 groups to launch in September; Membership could grow to 100 people per group)
Policy proposals drafted by working group members, reviewed and revised by coordinators/senior partners, and submitted to policy team
Working Groups
Bi-weekly policy briefing calls with Hillblazers
Monthly policy briefing calls with each early state (NH, IA, SC, and NV)
Policy briefings to constituency groups as needed (coordinated with Political team)
Regular engagement with other political groups (e.g., Mayors advisory council)
Constituent Outreach
Prompt personal responses (calls, s, in-person meetings) by Policy Outreach Director to incoming inquiries from key stakeholders (donors, elected officials, friends of the campaign, and key state influencers)
Individual Communication
CRM platform to track interactions with policy outreach stakeholders and effectively leverage for other campaign objectives (early state canvassing, fundraising, advocacy, surrogate activities, GOTV)
Robust Data Management

5. Working Group Model Coordinator Senior Partner Member
Commitment required
Participate in monthly Working Group meeting
Provide feedback on policy ideas
Draft papers as needed
Criteria
Demonstrated expertise on relevant policy issue
Commitment to HFA
Member
Screen members and serve as POC
Set agenda for monthly WG mtgs
Task, edit, and submit policy papers
Excellent relationship skills
Strong understanding of message, politics, and policy
Coordinator
Join monthly WG mtgs
Review policy papers
On-call for coordinator and policy team
Act as surrogate and validator
Recognized national policy leader
Senior Partner

6. Risk Management Plan Vetting Procedure Clear Written Expectations
Members of working groups will go through HFA Vetting team
Coordinators and senior partners will be vetted more thoroughly than members
Clear Written Expectations
Coordinators and Senior Partners will sign LOAs
Members will receive invitations clearly stating their responsibilities (list of do’s and don’t’s)
Limited Data Access
Only coordinators will have access to our CRM platform to manage and track communications
Coordinator access limited to interactions within their groups
Working Group Agendas
Monthly meeting agendas will be designed for broad policy feedback
Specific policy details and rollout plans will be ironed out in smaller groups

7. Policy Working Groups for September Launch
Domestic
Civil Rights and Racial Justice
Criminal Justice
Education
Health Care
Immigration
Rural and Agriculture
Economic
Clean Energy and Climate Change
Government Reform and Innovation
Infrastructure and Investment
Small Business
Technology and Innovation
Workforce, Manufacturing, and Competitiveness
Foreign Policy
Cyber security
Defense
Regional Groups:
Afghanistan-Pakistan
Africa
Asia
Europe
Latin America
Middle East

8. Timeline and Next Steps
Launch Working Groups
9/8/2015
2015
Aug
Sep
2015
Today
4 days
Revise Plan based on Senior Staff Feedback
8/12/ /17/2015
6 days
Set-up CRM Solution with Ops
8/17/ /24/2015
20 days
Continue Outreach to Potential WG Members
8/12/ /8/2015
9 days
Confirm Coordinators and Senior Partners
8/12/ /24/2015
7 days
Sign LOAs with Coordinators/Senior Partners
8/24/ /1/2015
12 days
Train Coordinators on CRM Platform & Set Agendas for First WG Mtgs
8/24/ /8/2015
17 days
9/8/ /30/2015
Launch Working Groups with First Meetings