1. CADBURY CHOCOLATE

2. Cadbury mission Cadbury vision
Cadbury mission statement. Says simply, Cadbury mean quality. Our reputation in build upon quality; Our commitment to continious improvement will ensure that our promise.
Cadbury vision
‘’working together to create brands people love’’

3. Cadbury History Started by John Cadbury
Factory on Bourneville in Largest chocolate production in U.K
1897- Manufactured 1st milk chocolate.
1950- First overseas factory near Hobard, Tasmania.
1960’s- Larder factory with his brother selling 16 types of drinking chocolate
Today the largest confectionery company in the world;70,000+ employers.

4. John Cadbury was one of ten children of Richard Tapper Cadbury, a prominent Quaker who had moved to Birmingham, England from the West country in 1794.
In 1824, 22 year-old John Cadbury opened his first shop at 93 Bull Street, next to his father’s drapery and silk business in the then fashionable part of birmingham.
John Cadbury was proprietor of the small chocolate business in birmingham which became the conerstone business of cadbury, today a brand with major production in England in an oversea-led multinational company. John Cadbury developed an emulsification process to make solid chocolate- creating the modern
Chocolate bar
John Cadbury

5. Cadbury Packaging Timeling
Some Example Cadbury Product

6. For whom?
Kids,teens,mum,adults,
Mature adult.
For everybody
Why?
Offer rich taste
Against whom?
Competitor like Nestle, Kinder bueno
Subtituteds like Chips, Biscuits
When?
All purpose consumable.
Gift, light snacks