1. CORPORATE SOCIAL RESPONSIBILITY
CSR

2. Business & the environment
CSR
Business & the environment
Reputation Management
People in the workplace
Community affairs

3. CSR Business & the environment Reporting and regulation of waste
Sustainable production
Recycling
Positive energy buildings

4. CSR People in the workplace
Equal opportunities / promoting diversity
Encouraging employee involvement ( Management participatif )
Health & safety
Labour standards
Family-friendly policies ( crèche/resto/C.E)

5. CSR
Community Affairs
Supporting charities (Aids research, The Red Cross…)
Developing programmes for effective engagement with local communities.(Building/ Renovating hospitals, schools, shelters for the homeless, tennis courts, art galleries…)

6. CSR Reputation management
Using good practice as part of the marketing message of the company

7. CSR Leaders and pioneers in CSR The Body Shop developing Fair Trade BP
developing green energy
Marks & Spencer
famous for its diversity and employee involvement
Ben and Jerry’s
Co-employee management

8. Made in France AOControlé / AOProtégé (food) New label
Some dedicated sites : lemadeinfrance, madinfrance, franceavenue
Professional fair “made in France” since 2013
Relocation (ex : Geneviève Lethu/Lejaby)

9. Fair Trade Food : coffee, tea, chocolate Clothes and shoes
Artisanal products
Tourism
In France too through : ESAT
a lot of different labels

10. Organic food vs GMO
Organic food
GMO : genetically modified organism

11. Organic food vs GMO

12. Green Washing ( éco blanchissage )
Greenwashing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.
Pure, natural are used
Not tested on animals make you forget about the rest of the ingredients
Bio = activia
BP after Mexico Gulf Oil Spill

13. YOUR WORK
Choose one aspect of CSR and write a 500 word essay on the subject.
Watch out for your structure
Give concrete exemples
Work on the different subjects as you will pick at random one of them for an individual oral presentation