1. The consumer and the sports products
Mrs. Alexander-Harrison

2. Sports consumer
A sports consumer is a person who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports

3. Market segmentation
Market segmentation is a way of analyzing a market by specific characteristics to create a target market.
A target market is determined by consumer characteristics, such as geographics, demographics, psychographics, and product benefits
Geographics-describes locations
Psychographics-describes a person likes, dislikes, personality
Product benefits-Product features (attributes) reside in the product, while benefits reside in the customer.
basketball shoes can have extra support around the ankle (feature), reducing the wearer's chance of injury (benefit). 

4. Sports products
Sport products are goods, services, ideas, or a combination of those things related to sports that provide satisfaction
Goods are tangible products: balls, bats, jerseys
Services are intangible: tennis lessons, attending or watching a sporting event

5. Product line
A product line is a group of closely related products manufactured and/or sold by a company
A product mix is includes the total assortment of products made and/or sold by a sports company
For example, Dick’s Sporting Goods sells Nike
Nike’s product mix includes: shoes, apparel, equipment and accessories
A product line for Nike could include: golf balls, golf shoes, gloves, and golf apparel

6. Economic impact of Sports marketing
A sporting event has a wide-reaching impact on a local economy, providing jobs and revenue for teams, cities, as well as vendors.
Grassroots marketing involves helping and assisting the local community