1. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com Mixed Reality Headsets Market to grow at 35% CAGR from 2017 to 2024: Global Market Insights Inc.

2. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  The mixed reality headsets market is expected to grow at a significant rate, owing to growing usage in employee training across several end-use industries including retail, automobile, aerospace & defense, and industrial manufacturing. The devices enable the trainees to learn and experience with the interactive objects within their present environment. For instance, the 200 training centers of the retail giant, Walmart are planning to incorporate the virtual reality platform by the end of 2017 to train employees. The employees will Oculus Rift headsets to train on different real-world scenarios.mixed reality headsets market  Rising need of retailers to inspire their customers through AR/VR video marketing is expected to propel the mixed reality headsets market growth. 2D videos cannot offer high degree of customer engagement, which AR/VR can, thus enabling the companies to attract the target group of customers. For instance, the Oreo Wonder Vault VR campaign takes users through the facility where its cookie flavors are conceived. According to YuMe, a video advertising company, emotional attachment to a brand increased by 27% in a VR experience. Also, the customer engagement duration is far higher for VR content, which will propel the mixed reality headsets market growth significantly. Industry Overview

3. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  High product costs are expected to restrict the commercial adoption of these devices, thus impacting the mixed reality headsets market growth. Increasing technological advancements and innovations in the products are compelling the manufacturers to sell the products at premium prices making them much less affordable for customers across several industries and consumers in the gaming sector. However, with the increasing number of players entering the mixed reality headsets market and rising commercialization of AR and VR devices, the prices are expected to witness gradual decline making them affordable, thereby increasing the adoption rate.  AR devices are expected to grow at the highest growth rate in the mixed reality headsets market, due to its ability to overlay information on reality. These devices are gaining popularity due to applications across healthcare, automotive, and industrial sectors. Smart glasses will witness high adoption owing to the low costs and high degree of convenience offered, as compared to HMDs. The usage of these devices in day-to-day applications is increasing gradually, with the growing need to get the right information when required, thereby driving the mixed reality headsets market growth. Continue…

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5. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com Japan VR headsets market size, by application, 2016 & 2024 (USD Million)

6. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com Industry Coverage

7. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  The China mixed reality headsets market is anticipated to witness significant growth during the forecast timeframe, owing to the presence of large number of players in the region. Development of low-cost products, due to the presence of several material suppliers and cost-effective labor is expected bode well for the mixed reality headsets market growth in China.  The Germany mixed reality headsets market will witness increased demand, owing to increasing implementation in the automotive industry. Moreover, the technology is being used in applications such as marketing, training, and design development in automobiles. For instance, the BMW service engineers use AR HMDs to see the instructions and tools to be used.  Some of the prominent players in the mixed reality headsets market comprise Facebook/Oculus, Microsoft, HTC, Sony Corporation, Samsung Electronics, Lenovo, GlassUP S.r.l, Optinvent, Solos, Vuzix Corporation, and Seiko Epson Corporation. Small players are continuously entering the mixed reality headsets market due to its attractiveness and huge market potential. These companies in the market need to invest increasingly in R&D and new product development to gain competitive edge. For instance, Optinvent has created and patented its Clear-Vu technology, that enables see-through near the eye. Continue…

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