1. The Art of
Consumer Opt-Ins
July 6, 2016

2. What are Consumer Opt-Ins?
Consumer Opt-Ins are:
Print products offered to
Toronto Star subscribers that wish to enhance their subscription with specific content
The ART of Consumer Opt-Ins
is the value they provide to advertisers due to their:
Active readership keen to read the product each week
Requested readership who pay a premium to receive the product
Targeted readership that meets advertiser’s needs
Leverage The Star brand
With cost-effective advertising solutions:
Staying power for your ads
Various and unique ad positions available
Custom content opportunities
Add mass & domination to your campaign
The Star currently offers the following opt-in products:
Starweek, That’s Puzzling and New York Times supplement

3. Starweek Weekly Television Listings Magazine 45% 55% 47% 77% 65% 38%
648,000
readers every
week
126,500weekly distribution*
Loyal: 64% read 3 or 4 out of 4 Starweek editions
Committed: Subscribers pay an additional $0.75 to receive a copy of Starweek with their Saturday Star subscription
Engaged: One-half of Starweek readers read an edition 3+ times
507,000 readers in Toronto CMA:
46/54 Men/Women
46% Adults 65+
28% Boomers (A50-64)
26% Adults 25-54
77% Homeowners
64% Married/Living Together
38% Bachelor’s Degree+
$83.3K Average HHI
Starweek
Weekly Television Listings Magazine
Starweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content, including: detailed show listings by ½ hour time blocks; a daily “Worth Watching” feature; TV-based puzzles and games; and more. Starweek is available as an opt-in subscription, as well as in single copy editions, of The Saturday Star.
45%
55%
47%
77%
65%
38%
$83.2K
Men
Women
Adults 65+
Home Owners
Married/Living Together
Bachelor’s Degree+
Average HHI
Source: Vividata Q4-2015, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats, 2015

4. Starweek 2016 Advertising Rates Ad Units & Rates Toronto Deadlines
Full Page (10” x 10 3/8”)
$6,494
Outside Back Cover (10'' x 10 3/8")
$8,118
Cover Banner (10'' x2")
$1,921
2/3 Horizontal (10'' x 7")
$4,308
1/2 Page Vertical (4 7/8'' x 10 3/8")
$3,247
1/2 Page Horizontal (10'' x 5")
1/4 Page (4 7/8'' x 5")
$1,624
Inside Banner (10'' x2 13/16")
$1,348
Double Page Spread - centre only (20 3/4'' x 10 3/8")
$14,342
Deadlines
Booking Deadline – Mondays 5pm (12 days prior) Material Deadline – Thursday 5pm (9 days prior)

5. That’s Puzzling 40 Page Puzzle Book 2016 Advertising Rates 20,000
THAT’S PUZZLING is a fun and exciting puzzle book with over 40 pages with more than 20 diverse puzzles with a variety of difficulty levels, many unique to this publication, such as Lexicon, Boggle, Jumble for Kids, Scrabblegrams and Jumble Crossword.
THAT’S PUZZLING is distributed weekly to Saturday Star subscribers for an additional cost of $0.50, as well as within single copies of the Friday edition of the Toronto Star. Bundled advertising opportunities are available.
20,000
Weekly distribution*
2016 Advertising Rates
Ad Units & Rates
Size
Toronto
Inside Front Cover
6 1/4" x 9 1/4"
$500
Outside Back Cover
Deadlines
Booking Deadline – Mondays 5pm (12 days prior)
Material Deadline – Thursdays 5pm (12 days prior)

6. New York Times International & Book Review 80,800+ Print
Thought-provoking, insightful and entertaining. The New York Times and Book Review attracts an affluent, educated and mature audience.
Home delivery subscribers to Saturday edition of The Hamilton Spectator & Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in to receive The New York Times sections at a cost of only $1.50 per week.
Print
60,550 Toronto
4,424 Waterloo
15,850 Hamilton
Total Weekly Distribution
80,800+
The NYT Audience*
42%
76%
94%
89%
53%
47%
78%
HHI $100K+
Educated
Adults 50+
Home Owners
Male
Female
Readers
have a university or college education
read all of the past 4 issues
*Source: Toronto Star New York Times Supplement Subscriber Online Survey, January 2015

7. New York Times 2016 Advertising Rates
16 Page NYT News Broadsheet Section
Toronto
Hamilton
Section Front Banner
$3,000
$900
Half Page 3
$4,000
$1,000
Full Page 5
$7,500
$1,875
Half Page 7
Half Page 9
Half Page 11
Crossword Page Banner
$750
Full Page - OBC
12 Page NYT Book Review Tabloid Section
Full Page 3
$5,000
Frequency Discounts 6x
10%
13x
20%
26x
30%
52x
40%
Deadlines
Booking Deadline – Wednesday 4:30pm Material Deadline – Wednesday 4:30pm
Bonus: Full page insertion in Turning Points 2017 magazine, distribution 30,000 included at 26 and 52x insertion rate