1. America Saves Week 2018
Lindsay Ferguson, Outreach Manager

2. Housekeeping 2
Mute
Microphone icon OR *6 if you’re listening through a phone
Questions
Chat box only

3. Who we are 3
America Saves, a national campaign that uses the principles of social marketing and behavioral economics to motivate and support low to moderate income households to save money, reduce debt, and build wealth.

4. How we engage Savers America Saves Week Local Campaigns Military Saves
Annual opportunity for organizations to promote saving and for Savers to reassess their current savings habits and attitudes.
Local Campaigns
Campaigns led by local organizations and working groups who promote savings and the Pledge through financial stability programming.
*Over 60 in U.S.
Military Saves
Dedicated to helping service members and their families save money, reduce debt, and build wealth.
America Saves for Young Workers
Youth employment program focus with direct deposit component.
FREE! Marketing materials, resources, research, and technical support provided for all initiatives.

5. Why? 5

6. Why? 6

7. Make a plan 7

8. and build wealth over time.
The Pledge 8
I pledge to save
money, reduce debt,
and build wealth over time. 
I will encourage my
family and friends
to do the same.

9. Saver Trends 9

10. Savers 10
530,000 + Savers

11. Motivational Resources -Email
Weekly tips, tools, resources, information, challenges, and stories!

12. Motivational Resources -Text
Text Examples:
America Saves/Military Saves: With each savings deposit, you are one step closer to getting out of debt. Have you made your deposit this month? Reply YES or NO.
America Saves: Need to pay off debt from last holiday? Pay off debt with double-digit interest rates.
America Saves: Once a month, use records to review what you've purchased. Reallocate some of this spending to emergency savings.
*79% said our texts were very (47%) or somewhat (32%) helpful as they worked on saving or paying down debt.
*When asked how often they prefer to receive America Saves texts, 37% said more often, 7% said less often, and 57% said same frequency.

13. Engage with Savers & partners
Annual opportunity for organizations & Savers
Easy for you to participate
Plug and play into your current programs
Fun
Show impact

14. Engage with Savers & partners
Daily Themes
Monday, February 26: Save with a plan
Tuesday, February 27: Save the easy way…automatically
Wednesday, February 28: Save for rainy days
Thursday, March 1: Save to retire
Friday, March 2: Save the extra
Saturday, March 3: Save as a family

15. America Saves Week 2018 Cooperative Extension 131 participants in 2017
Support since the first ASW in 2007
Leadership of many ASW activities
Opportunity to enhance financial stability programming
Reporting survey
Mini grants
Ohio State University

16. Digital Toolkit Social Media Content #ASW201816
Social Media Content #ASW2018
Includes posts and graphics
Sample Content for Blogs, s, Newsletters and More
Based on themes
Events and Activities

17. Ways you can contribute
Digital Toolkit 17
Ways you can contribute
Provide theme-based content
Blog content
Research
Tips, tools, etc.
Provide community events and activities that are open to the public
Financial fairs
Workshop series
Webinars

18. #ImSavingFor Photo and Video Contest18
Savers and followers old-and new-to create a video of their savings story or submit a photo of themselves and their savings goal for a chance to win a cash prize.
Great social media engagement strategy!

19. Embeddable Pledge Form19
Behavior Change
EASY to implement
On your website
Tracking
Number of Savers
Savings goals
Total amount pledged to save
Year-round

20. Mini Grants 20
Exclusive to America Saves Local Campaigns & Cooperative Extensions
Support ASW 2018 activities
Up to $1,000
DUE NOV. 20
Looking for:
Promotion of the Pledge
Partnerships
Non-youth focused events (think of Savers with savings goals)
Outreach opportunities like events

21. What Others Have Done 21
Financial Fairs were conducted in 9 physical locations with an audience of The Financial Fair was also displayed electronically on our website along with the embedded America Saves pledge form. –University of Arkansas
Promoted America Saves Week to TANF recipients via –Colorado State University
Hosted a Wealth Fair for 200 workers at Leroy Somer Industry in Lexington, TN. A total of 38 factory workers took the America Saves PLEDGE, pledging to save $69, within 4 to 60 months. –University of Tennessee, Henderson Co.

22. What Others Have Done 22
I incorporated the America Saves pledge and message into my First Time Homebuyer programs by connecting the need to save regularly for home maintenance. I expanded or increased the savings message with examples of home maintenance expenses and how to calculate savings needed across time. I created the innovation for the America Saves Week but I will continue to use the materials and message. This is a powerful tool for helping new home owners succeed. –University of Florida, Volusia Co.
UT-TSU Extension Madison County and BancorpSouth partnered to focus savings promotion and education efforts on VITA site clients through workshops and social media. –University of Tennessee, Madison Co.
Hosted multiple #ImSavingFor events through partner organizations like at the library and VITA sites –Uconn Extension

23. Sign up!!

24. Thank you & Questions Lindsay Ferguson lferguson@consumerfed.org