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Intranet in a Box - Refining the model
Results from testing of standard intranet structures Brian Lamb and Gerry McGovern @BLAMB
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Background Analysis of the votes of employees in top task polls carried out throughout the Customer Carewords partnership led to a hypothetical standard intranet architecture Find People Collaboration About Me CORE About [your company] News / Current affairs Intranet in a box @BLAMB
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Two basic intranet structures emerged in practice
Core About Me Find People, Collaboration About Phislex Model A used this structure Model B used this structure Core My Employment Support & Service Find People, Collaboration About Phislex @BLAMB
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Using a simple scenario
Testing the two models Using a simple scenario “For the test we need you to imagine you work for a fictional company we have called Phislex who make a range of consumer goods and supply after-care of these goods to a worldwide customer base.” Make simple trees for Phislex using both models The Core classification for both becomes “Products & Services” (a real example we have seen in a number of architectures) Test out differences in the models (A/B type test) @BLAMB
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Multi-national audience Mainly readers of “New Thinking”
@BLAMB
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Testing method @BLAMB
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Testing method @BLAMB
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Round one overall result
Intranet Top Task - A Model A tree Products & Services About Me Find People, Collaboration About Phislex Intranet Top Task - B Model B Tree Products & Services My Employment Support & Service Find People, Collaboration About Phislex @BLAMB
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Products and Services tasks had a higher failure rate in Model B
Overall Findings Products and Services tasks had a higher failure rate in Model B In Model A the About Me class was not as clear for employee services type tasks like “Find help with using your smartphone to get your work s” @BLAMB
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Products & Services tasks comparison
Find an up to date instruction manual to send to a customer Check stock levels of a spare part for a customer Find the invoicing address to send to a supplier Intranet Top Task - A Model A tree Products & Services About Me Find People, Collaboration About Phislex Intranet Top Task - B Model B Tree Products & Services My Employment Support & Service Find People, Collaboration About Phislex @BLAMB
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Intranet Top Task - A Intranet Top Task - B
Products & Services tasks comparison: Find an up to date instruction manual to send to a customer Intranet Top Task - A Model A tree Products & Services About Me Find People, Collaboration About Phislex Intranet Top Task - B Model B Tree Products & Services My Employment Support & Service Find People, Collaboration About Phislex @BLAMB
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About me, Support and Service, My employment tasks comparison
Find a training course Find out how much you were paid last month Find your appraisal / evaluation from last year Find help with using your smartphone to get your work s How do you claim additional money for travelling? Intranet Top Task - A Model A tree Products & Services About Me Find People, Collaboration About Phislex Intranet Top Task - B Model B Tree Products & Services My Employment Support & Service Find People, Collaboration About Phislex @BLAMB
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Task 8 Find help with using your smartphone to get your work emails
Intranet Top Task – A 17% success Model A tree Products & Services About Me Find People, Collaboration About Phislex Intranet Top Task – B 77% success Model B Tree Products & Services My Employment Support & Service Find People, Collaboration About Phislex @BLAMB
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ROUND 2 @BLAMB
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Key Changes Round 1 Round 2 Model B Tree Products & Services
My Employment Support & Service Find People, Collaboration About Phislex Model A tree Products & Services About Me Find People, Collaboration About Phislex Round 1 Model B 2nd Round Tree Products & Services My Employment Support At Work Collaboration About Phislex Model A 2nd Round Tree Products & Services About Me Collaboration About Phislex Round 2 @BLAMB
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Round two overall result
Intranet Top Task - A Model A 2nd Round Tree Products & Services About Me Collaboration About Phislex Intranet Top Task - B Model B 2nd Round Tree Products & Services My Employment Support At Work Collaboration About Phislex @BLAMB
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About me, Support and Service, My employment tasks comparison - Round 2
Find a training course Find out how much you were paid last month Find your appraisal / evaluation from last year Find help with using your smartphone to get your work s How do you claim additional money for travelling? Intranet Top Task - A Intranet Top Task - B Model A 2nd Round Tree Products & Services About Me Collaboration About Phislex Model B 2nd Round Tree My Employment Support At Work @BLAMB
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About me, Support and Service, My employment tasks comparison- Round 2
Find a training course Find out how much you were paid last month Find your appraisal / evaluation from last year Find help with using your smartphone to get your work s How do you claim additional money for travelling? About me, Support and Service, My employment tasks comparison- Round 2 Intranet Top Task - A Intranet Top Task - B Model A tree Products & Services About Me Find People, Collaboration About Phislex Model B Tree My Employment Support & Service Model A 2nd Round Tree Products & Services About Me Collaboration About Phislex Model B 2nd Round Tree My Employment Support At Work About me tasks comparison - Round 2 @BLAMB
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Products & Services tasks comparison – Round 2
Find an up to date instruction manual to send to a customer Check stock levels of a spare part for a customer Find a training course Find the invoicing address to send to a supplier Products & Services tasks comparison – Round 2 Intranet Top Task - A Intranet Top Task - B Model A tree Products & Services About Me Find People, Collaboration About Phislex Model B Tree My Employment Support & Service Model A 2nd Round Tree Products & Services About Me Collaboration About Phislex Model B 2nd Round Tree My Employment Support At Work @BLAMB
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Intranet Top Task - A Intranet Top Task - B
Round 2 Products & Services tasks comparison: Find an up to date instruction manual to send to a customer Intranet Top Task - A Model A 2nd Round Tree Products & Services About Me Collaboration About Phislex Intranet Top Task - B Model B 2nd Round Tree Products & Services My Employment Support At Work Collaboration About Phislex @BLAMB
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Both models A & B performed well Model B works better
Conclusions Both models A & B performed well Model B works better Changing one word made a big difference Context is still important but a common language(s)? Yes we think so @BLAMB
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QUESTIONS
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