1. Customer-facing apps Transactional apps
9/5/2018
Customer-facing apps Transactional apps
Technical guidance
Deck owners: Nagu Rangan, Anitah Cantele, Michael Köster
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Table of Contents Technical scenario description
Core value prop and differentiators.
Technical diagrams and relevant guidance
Hero products
Hero success stories

3. Transactional Apps
9/5/2018
Scale up and down to as needed to meet your customer demand
A Transactional App is an app type where the majority of functionality is located in the app backend that is then accessed using different types of client experiences.
Transact more sales, more often, more securely
Focus on driving sales, not managing IT infrastructure
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Transform your customer experience
9/5/2018
Create great customer experiences
Reach customers on the screen of their choice
Personalize app experiences at scale
Deliver secure app experiences
Lower effort and accelerate time to market
Reduce effort with cross-platform development and build your app once for iOS, Android & Windows
Streamline development with a cloud app development platform with end-to-end capabilities
Increase return on investments
Pay as you go and only for what you really use
Scale up and down as needed
Easily connect to and leverage existing on premises investments
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Our differentiated solution
9/5/2018
Cross-platform experiences
Open and hybrid cloud
Data-driven intelligence
Continuous App Innovation
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Data-driven intelligence
9/5/ :44 AM
Leading data platform with record performance and everything built-in
Intelligent data services across relational, NoSQL, and big data
Machine learning and cognitive services for human-like intelligence
Data protection with leading security innovations built-in
Only Microsoft Azure enables developers to easily build and deliver intelligent apps faster by offering the most productive and familiar tools to integrate data, choice of stack for any scenario, and AI that is already built in. Within Azure Data Services, developers can access:
Choice of fully managed database services, including open source databases,
Big data and data warehousing capabilities,
Advanced analytics and machine learning services, and
Near-real-time global availability
All under Azure’s enterprise-grade, comprehensive SLA’s including a 99.99% uptime guarantee.  
Built-in security and intelligence as well as unequally global availability
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Solution diagram and hero products
9/5/2018
Solution diagram and hero products
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Basic e-commerce site 9/5/2018 CDN Browser Commerce Site
Third party Payments
Browser
Commerce Site
Service Bus Queue
Credit Card Transactions
WebJob
Credit Card Processing
Application Insights
Azure Active Directory B2C
Search
Product Images
Site Content
Redis Cache
SQL Database
Product Catalog & Customer Orders
ARM Template Repo
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Fault Tolerant E-Commerce
9/5/2018
Fault Tolerant E-Commerce
With Personalized Recommendations and Power BI Data Analysis Dashboard
ARM Template Repo:
Browser
CDN
Secondary Region
Primary Region
Traffic Manager
Priority Traffic-Routing Method
Recommendations API
Third party Payment
WebJob
Credit Card Processing
Queue
Credit Card Transactions
Commerce Site
Queue
Credit Card Transactions
Commerce Site
WebJob
Credit Card Processing
Third party Payment
Redis Cache
SQL Database
Product Catalog
Orders
Product Images
Site Content
Search
Azure Active Directory
B2C
Redis Cache
SQL Database
Product Catalog
Orders
Product Images
Site Content
Search
Power BI Embedded
Application Insights
Power BI
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Real-time inventory integration
9/5/2018
Using Azure IoT, Stream Analytics, and custom microservices managed by Service Fabric
Retail Store Location
Third party Payment
CDN
Browser
Beacon
Sensor
Asset
Edge Gateway
Map Key
Commerce Site
Queue
Credit Card Transactions
WebJob
Credit Card Processing
IoT Hub
Azure Active Directory B2C
Application Insights
Redis Cache
SQL Database
Product Catalog
Orders
Product Images
Site Content
Search
Service Bus
Stream Analytics
API Management
Azure Cosmos DB
Retail Store Location
Blob Storage
Archive
Service Fabric
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. 9/5/2018
Retail Store Location
Beacon
Sensor
Asset
Edge Gateway
Map Key
E-Commerce with Real-Time Inventory integration using Azure IoT, Stream Analytics and custom microservices managed by Service Fabric
CDN
Application Insights
IoT Hub
Browser
Third party Payment
Service Bus
Stream Analytics
Queue
Credit Card Transactions
WebJobs
Credit Card Processing
Commerce Site
Azure Cosmos DB
Blob Storage
Archive
API Management
Redis Cache
SQL Database
Product Catalog
Orders
Product Images
Site Content
Search
Azure Active Directory
B2C
Service Fabric
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Products Azure App Service Azure AAD B2C
9/5/2018
Azure App Service
Optimize availability and scale up and down as needed with a fully-managed platform
Improve developer productivity with support for several languages
Drive agility through continuous deployment
Azure AAD B2C
Easily authenticate with popular social identity providers
Protect your customer’s identity
Reach any user on any platform
Scale to hundreds of millions of customers
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Products Developer tools and services Azure CDN
9/5/2018
Developer tools and services
Visual Studio Enterprise and Visual Studio Team Services are an integrated, end-to-end solution for developers looking for high productivity and seamless coordination across development teams of any size.
Use advanced tools and services to design, build, deploy and manage complex solutions, applications and services for Android, iOS, Windows, web, cloud and desktop.
Close the loop between development and production, fix bugs faster and streamline app performance. Application Insights captures valuable insights and information directly in production.
Azure CDN
Deliver great customer experience by improving the performance of your apps
Scale and reach customers anywhere, anytime on any device
Identifying and blocking security threats to your apps
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Products Azure Cosmos DB Azure SQL
9/5/2018
Azure Cosmos DB
Turnkey global distribution across any number of Azure regions so developers can put data wherever app users are within seconds
Elastic scale out of storage and throughput
Choice of 5 consistency models to fine tune applications performance
Guaranteed single-digit millisecond latency
Multi-model + multi-API service
Comprehensive SLAs
Azure SQL
Built-in 99.99% availability SLA
Protect customer data with built-in security and intelligent threat detection
Optimize performance with automatic performance tuning and adaptive query processing
Respond quickly to changing requirements, without downtime, with dynamic scalability
Manage cost and performance of multiple databases with elastic poolsLinks to BOM
Azure Cosmos DB is the first globally distributed, multi-model database service for building planet-scale apps. It offers turnkey global distribution across any number of Azure regions putting data wherever app users are. Azure Cosmos DB supports multi-model and multi-API data and offers multiple well-defined consistency models to fine tune performance. Azure Cosmos DB is the only service of its type to offer industry-leading comprehensive % SLAs for latency at the 99th percentile and provide guarantees for throughput, consistency and high availability.     
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. 9/5/2018
“To be one of the best e-commerce destinations in the US, we will have to handle millions of customers… That requires a top-class e- commerce system built on a flexible, open cloud platform. That is exactly what we got with Azure. 
Being able to leverage so many off-the-shelf services and tools from Azure enabled us to go from zero to a full-fledged e- commerce marketplace in just about 12 months.”
Mike Hanrahan
CTO
Jet.com
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. 50% Faster time to market 9/5/2018 12:44 AM
But with Azure they got to market in 50% of the time than it would have otherwise taken
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Domino’s Pizza delivers through globally distributed apps
Tech-centric consumers across continents demand instant access and uninterrupted service
99.99% uptime
Millisecond load latency
Globally distributed order-processing
Globally-distributed mission-critical apps

18. Thank you!