1. Role of Social Media Marketing & Content Marketing in Healthcare Business Dr. Kyaw Thet Soe dr.kyawthet.soe@gmail.com

6. 2014

8. ACEBOOK RIENDS AMILY ANS OLLOWERS

12. Good/Bad Contents GOOD CONTENTBAD CONTENT Relevant to CUSTOMERSInappropriate for CUSTOMERS Easy to understandUnclear / too much technical terms Interesting & EngageDuplicate content on multiple pages Well organisedDoesn’t flow right Use proper spellingLack of enough content SEO Problem

13. THE FUTURE

15. 12 Moving Parts 1.Content Strategy 2.Search Engine Orientation - SEO 3.Content Creation 4.Editing 5.Visual Design 6.Content Management

16. 12 Moving Parts 7.Content Distribution 8.Social Media 9.Analytics 10.Email Marketing 11.Web Development 12.User Experience Design

19. Types of Healthcare Business Promotive Preventive Curative Rehabilitative Manufacturing Trading / Sales Service

20. Benefits More CUSTOMERS Reduce Marketing COSTS Communicate CONVENIENTLY REAL TIME Brand REPUTATION ACCESS 24/7

23. @OnDoctor

26. THANK YOU