2. Why Citizen Diplomacy is Good for Business Vermont Council on World Affairs Lake Champlain Regional Chamber of Commerce August 18, 2010

3. Presentation to Cover:
America and the World: Where Opinion Stands Today
The Business Imperative: Success in the Global Economy
The Citizen Connection: Why Citizen Diplomacy Matters

4. America and the World Where Opinion Stands Today

5. “A climate of global cooperation is essential to our national security, our economy and our future.” – Tom Donohue 5

6. Favorable Opinions of the U.S., 2000–2008
Change
Germany 78 31
-47
Turkey 52 12
-40
Indonesia 75 37
-38
Britain 83 53
-30
Argentina 50 22
-28
Japan 77
-27
France 62 42
-20
Poland 86 68
-18
Spain 33
-17
Pakistan 23 19 -4
Source: The Pew Global Attitudes, June 2008 6

7. Basically, we’re a cross between a good restaurant and an Italian coffee bar. We are not French and definitely not American.
America is the police
of the world.
Don’t wear its uniform.

8. Favorable Opinions of the U.S.: Positive Change, 2008–2009
Germany 31 64
+33
Turkey 12 14 +2
Indonesia 37 63
+26
Britain 53 69
+16
Argentina 22 38
Japan 50 59 +9
France 42 75
Poland 68 67 -1
Spain 33 58
+25
Pakistan 19 16 -3
Source: The Pew Global Attitudes, July 2009 8

9. Favorable Opinions of the U.S.: 2009–2010
Change
Germany 64 63 -1
Turkey 14 17 +3
Indonesia 59 -4
Britain 69 65
Argentina 38 42 +4
Japan 66 +7
France 75 73 -2
Poland 67 74
Spain 58 61
Pakistan 16 +1
Source: The Pew Global Attitudes, June 2010 9

10. U.S. Influence on the World
Note: Countries include Australia, Canada, Chile, China, Egypt, France, Germany, Ghana, Great Britain, India, Indonesia, Italy, Japan, Mexico, Nigeria, Philippines, Russia, South Korea, Spain, and Turkey
BBC World Poll, 2010

11. Belief that US Influence is Mainly Negative
2008
2010
Change
Turkey 73 70 -3
Pakistan
N/A 52
Russia 53 50
Mexico 56 49 -7
Germany 72 47
-25
China 46 44 -2
France 51 39
-12
Indonesia 55
-16
Canada 62 38
-24
South Korea
BBC Poll 2010

13. Trust in Business to Do What’s Right
changed
Source: 2010 Edelman Trust Barometer

14. Why Business? Touch more lives Good at international relationships
Culturally attuned
Efficient
Credible

15. The Business Imperative Success in the Global Economy

16. Key Trends Affecting Business
Economy
Technology
Globalization

17. Key Trends in Globalization
Trade
Investment
Tourism

18. US Exports 1989 – 2009 ($ billions)
International Trade Administration 2009

19. Vermont’s Export Markets
Vermont's export shipments in first four months of 2010: +38.5%
Compares to national average of 21.0%
Ranks Vermont 6th nationally in export growth this year
Vermont exports of merchandise in 2009: $3.2 B
963 companies exported goods from Vermont locations in 2007
86% were small and medium-sized enterprises with fewer than 500 employees
Largest markets: Canada ($1.5 billion), Hong Kong ($258 million), China ($221 million), Malaysia ($184 million), and Japan ($181 million)
Source: International Trade Administration 2010

20. Trade and Employment
International trade supported 77,886 jobs in Vermont in 2006
18.7% of total jobs depend on trade, up from 10.5% in 1992
Over one-quarter of all manufacturing workers in the state depend on exports for their jobs
Sources: Business Roundtable,
International Trade Administration 2010

21. Five million American workers earn a paycheck from the U. S
Five million American workers earn a paycheck from the U.S. operations of foreign owned companies
– GMI 2005

22. Foreign Investment in Vermont
9,800 workers in Vermont employed by foreign-controlled companies in
Foreign investment in Vermont was responsible for 3.7 % of the state's total private-industry employment in 2007.
Major sources of Vermont's FDI-created jobs in 2007: Switzerland, Japan, the United Kingdom, and Canada.
Source: International Trade Administration 2010

23. Change In International Travel: 2000-2009
Worldwide Travel
31% 0%
-9%
Travel to America
U.S. Travel Association, 2010

24. Travel and Tourism: Huge Growth Worldwide, But Not To U.S.

25. The Cost of Lost Travel to the U.S., 2000–2009
Lost arrivals: 68 million
Lost spending: $509 billion
Lost tax revenues: $32 billion
Lost jobs: 441 thousand
Lost trade surplus: $270 billion
Source: U.S. Travel Association

26. Here are just three recent headlines…two from the UK and one from Australia.
As these headlines suggest, it isn’t just the difficulty of getting a visa, we have a reputation of not being very friendly at the border.

28. The Citizen Connection Why Citizen Diplomacy Matters

29. “As others see us” Positives Opportunity Freedom Diversity Creativity
Innovation
Benevolence
Negatives
Arrogant
Ignorant
Insensitive
Disrespectful
Exploitive
Self-centered

30. 70% of CEOs, other top business leaders agree:
Business Leaders Say:
Citizen Diplomacy Skills Are Needed
70% of CEOs, other top business leaders agree:
“Research has shown that anti-American sentiment has grown in other countries in part due to what is viewed as arrogant and culturally insensitive behavior of Americans abroad.
Since many thousands of Americans spend considerable time doing business elsewhere in the world, companies should ensure that their representatives outside the U.S. behave in a manner that builds understanding and respect for our country.”
Source: BDA/Zogby International Study of American Business Leaders, July 2010

31. Contributions of Citizen Diplomacy
Deep cross-cultural experience
Best practices in protocol
Local community credibility
Youth appeal
Bilateral connections
Global networks

32. Vermont and The World
32,978 passports issued to Vermonters in 2009, or, as a percentage of population: 5.30% (6th nationally)
In , 1,834 Vermont students studied abroad, an 11.5% increase over the previous academic year.
During , 1,022 international students were enrolled in Vermont colleges and universities and contributed $28.9 million to the Vermont economy.

33. What Can You Do?
Tune in to the world 35

34. 36

35. What Can You Do?
Tune in to the world
Get involved 37

37. What Can You Do? Tune in to the world Get involved
Learn about cultures 39

38. “How to Help Your Country while you’re traveling for Your Company”

39. What Can You Do? Tune in to the world Get involved Cultural learning
Learn a language 41

40. What Can You Do? Tune in to the world Get involved Cultural learning
Learn a language
Promote tourism and exchanges 42

42. What Can You Do? Tune in to the world Get involved
Cultural learning
Promote tourism and exchange
Learn a language
Influence policy 44

43. Thank you!