1. National Institute of Statistics and Geography
INEGI
Survey to measure the confidence on the Information published by INEGI (EMECOI 2014) Households – Companies

2. INTRODUCTION Objective Sample size Informant Selected Reference period
According to the results of the survey to measure confidence on INEGI´s information, that was collected in households and companies in The information presented in this document have comparative data for both households and companies
Objective
Compare the results of the survey, identifying matches and divergent points between two samples, as well as the positioning, use and confidence on INEGI´s information. The survey was conducted to men and women between the ages of 12 to 75; big and small companies, and those ones dedicated to financial and insurance services.
Sample size
Household: 3,000.
Companies: 3,752.
Informant Selected
Household: Population between the ages of 12 to 75.
Companies: Director/Manager/CEO/Owner of the company
Reference period
At the time of the interview

3. Information-Gathering method
INTRODUCTION
Geographic coverage
It comprises the 32 states of the country.
Executing period
Households: From May 9 to June
Companies: From September 4 to October
Information-Gathering method
A structured questionnaire designed mostly with multiple choice answers and for specific subjects with open-ended responses. In case of households the answers are supported by the use of cards.
Households: Direct interview. Face to face
Companies: Telephone

4. COMPARATIVE RESULTS

5. Do you remember have seen or have listened some of the messages or TV commercials about INEGI?
82.59%
Companies
Households
Financial and insurance services
82.19%
Big companies
76.28%
MIPYMES
Small businesses
MIPYMES: It refers to small business
Estimated population that recalls the messages: 64,152,664 (universe: 90,359,699).
Companies estimated that to recall the messages: 2,768,913 (universe: 3,626,059).

6. The messages contents that are remembered
A census or survey is taking place
Activities made by INEGI
A censor visiting your house or property
The information can be found in INEGI
INEGI inviting to the people to provide the information needed
Type of information collected
Other
Do not remember any of the content / Do not know/No Response
Companies Households
Estimated population that remembers the messages: 64,152,664.
Companies estimated to remember the messages: 2,768,913.
Note: The informant in households and companies may have chosen more than one message. "Other" includes: How to verify the authenticity of interviewers and confidentiality of information and the importance of information.

7. MIPYMES Small businesses
Main opinions about the messages
Favorable opinions
Positive answers
90.29%
Companies
Households
Big companies
85.65%
MIPYMES Small businesses
83.03%
Financial and insurance services
Estimated population that remembers the messages: 64,152,664.
Companies estimated to remember the messages: 2,768,913, of which 2,371,174 issued a favorable opinion.
Favorable opinions include: INEGI reporting about its activities; messages are creative, nice, attractive; they are clear, concise and direct; they are good, positive, entertaining.
Unfavorable opinions include: misinform, disoriented; generate distrust; lack of dissemination; they are tiring and/or boring.

8. Have you ever used data published by INEGI?
Yes, I have
32.59%
Financial and insurance services
Companies
Households
30.71%
Big companies
15.66%
MIPYMES
Small businesses
Estimated population that have used data in order to do some activities: 11,149,738 (universe: 90,359,699).
Companies estimated to have used data in order to do some activities: (universe: ).

9. Antiquity in the use of information published by INEGI
42.35%
32.25%
28.45%
11.07%
40.17%
22.06%
22.42%
10.88%
29.64%
17.57%
20.52%
10.32%
Over 5 years 3 to 5 years 1 to 2 years Less than a year
Companies Households
Estimated population that have used data in order to do some activities: 11,149,738.
Companies estimated to have used data in order to do some activities:
The total sum for the distribution of ages differs of % because it excludes "not specified", which in the case of households Represents 0.49%, and 3.00% in the case of companies.

10. Economic / Science and technology Geography and environment
Main usage of data published by INEGI
Demographic
/Public security
Economic / Science and technology
Geography and environment
EMECOI Households
73.90%*
23.60%
16.90%
EMECOI Companies
47.29%
45.86%
17.48%
47.88%
47.28%
45.91%
55.37%
45.61%
53.02%
15.64%
17.57%
7.12%
Financial and insurance services
Big companies
MIPYMES
Small business
Estimated population that have used data in order to do some activities: 11,149,738.
Companies estimated to have used data in order to do some activities:
* “Products and others” were included for this percentage in the case of households
Note: The informant in households and companies may have chosen more than one theme.

11. Others (Facebook, Twitter, 01800)
Main contact point for obtaining information
Others (Facebook, Twitter, 01800)
CII
EMECOI Households
67.30%
27.40%
12.50%
EMECOI Companies
83.14%
16.93%
4.92%
91.81%
7.83%
4.98%
Big companies
83.26%
17.15%
4.60%
MIPYMES
75.90%
9.20%
18.89%
Financial and insurance services
Estimated population that have used data in order to do some activities: 11,149,738.
Companies estimated to have used data in order to do some activities:
Note: The informant in households and companies may have chosen more than one theme. Other contact points: , telephone (01800), social networks (Facebook, Twitter).

12. The frequency of use of information
Periodically
One time
Occasionally
79.00%
66.53%
81.76%
11.03%
14.64%
6.19%
14.59%
23.43%
14.33%
Companies Households
Estimated population that have used data in order to do some activities: 11,149,738.
Companies estimated to have used data in order to do some activities:
Note: The informant in households and companies may have chosen a period of time according to the type of information used.
The "Periodically" category includes: daily; weekly / every two weeks, monthly / every two months / quarterly; semester / year.

13. The utility in the use of statistical and geographical information
Very useful/useful
97.72%
94.56%
96.44%
Very useful
Useful
Companies Households
Estimated population that have used data in order to do some activities: 11,149,738.
Companies estimated to have have used data in order to do some activities:

14. The degree of agreement on the quality attributes of information
It is important
It is used for decision making
It is easy to understand
It is easy to get
It is confidential
It is trustworthy
It is timely
It is free of political handling or manipulation
Companies Households
Estimated population that have used data in order to do some activities: 12,338,037.
Companies estimated to have used data in order to do some activities:

15. To identify the institution*
Companies Households
Estimated Population 90,359,699.
3,626,059 number of companies.
* IFE recently changes to National Electoral Institute (INE).
Note: The heading of the Secretaría de Hacienda y Crédito Público (Federal Taxes Office), is included only in companies survey.

16. The confidence in the institution
Households
Companies
UNAM
Marina
INEGI
Ejército
CONAPO
SEP
CNDH
Banco de México
IFE*
IFAI
SAT
IMSS
Policía Federal
The percentages only include full trust and confidence.
* IFE recently changes to Instituto Nacional Electoral (INE).
Note: Universes in each category are different because the respondent did not identify some of the institutions. The heading of the Secretaría de Hacienda y Crédito Público (Federa Tax Office) was included only in companies survey and granted the 38.24% of confidence.

18. Subdirector de Detección de Necesidades de Usuarios
Measurement Survey Confidence in the INEGI Information (EMECOI 2014) Households - Companies
Abril 2015
Rogerio Acosta Cortés
Subdirector de Detección de Necesidades de Usuarios