1. Competitive research

2. About Quincy
Designed for professional women by professional women, Quincy is reinventing women’s work apparel. With the deeply-held philosophy that women of all shapes and sizes should have affordable options for professional apparel, co-founders Alex Nelson and Christina Wallace set out to crack the fit problem. Inspired by men’s suiting, they innovated on traditional women’s sizing by creating new sizes based on real measurements -- bra sizes, hip-to-waist ratios, and inseam lengths.
They also believed that women should feel as as stylish and authentic at work as they do in their downtime, so they decided to create an assortment of mix-and-match staples that could be worn together as a suit for business formal occasions but could also stand alone as the best pant or most beautiful jacket a woman has ever worn.
Unexpected details like stretch linings, strategic pockets, and surgical buttons on the sleeves that allow a pop of pink lining to peek through prove that Quincy has thought of the little details that make a big difference. With a quality that belies their affordable price point, Quincy pieces are manufactured in New York’s garment district using the same materials and construction techniques as well-known designer brands.
But Alex and Christina have bigger plans than just building a clothing brand. Coupling a passion for technology with a drive to help young women fulfill their potential they envision a much bigger legacy for Quincy: an e-commerce site that marries exceptional products with editorial content and a vibrant online community.
With professional experience spanning New York, Boston, Washington DC, London, Atlanta, and the Midwest in industries ranging from engineering to nonprofits, from the performing arts to management consulting for Fortune 100 companies, this duo knows first-hand that “business attire” means very different things depending on the context. (And don’t get them started on “business casual.”) From these experiences they are excited to build Quincy to be the most trusted brand for all things fashion-related for the workplace.

3. Competitors – mid-price
Brand
Logo
Twitter/facebook
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Banana Republic
J. Crew
Ann Taylor
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4. Competitors – high-end
Brand
Logo
Twitter/facebook
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Theory
MaxMara
Victoria Beckham

5. VERY high-end fashion brands

6. Direction for QUINCY UINCY
Existing logo: we like that it is modern, clean and easy to read. But it feels a little cheap to us and not as strong (thin letters?) as we would like. Dotted i potentially too juvenile?
Existing clothing labels: we used a skyline to highlight the urban lifestyle of our customer
Future?: We like the idea of a fun 'Q' with a more serious 'UINCY' to capture the seriousness of the category with our young/modern approach
UINCY