1. What is the impact on Snapchat’s balance sheet from its latest issuance of stock?
Original blog posting (June 7, 2016)

2. Snapchat
One of fastest growing social media platforms with year olds
Privately-held – stock cannot be purchased on stock exchange
Possible IPO in 2016 or 2017
Currently, funding growth by issuing stock to private investors
May 26, 2016 Snapchat filed with SEC to issue more private stock

3. Question 1
Assume that Snapchat issues $10 million of no-par stock to private investors in exchange for cash. What would be the journal entry?

4. Question 2
What would be the impact on Snapchat’s assets, liabilities, and equity of this hypothetical issuance of $10 million no-par stock in exchange for cash?

5. Question 3
At this point, why might Snapchat be choosing equity funding (stock issuance) rather than debt financing?

6. Question Recap
Assume that Snapchat issues $10 million of no-par stock to private investors in exchange for cash. What would be the journal entry?
What would be the impact on Snapchat’s assets, liabilities, and equity of this hypothetical issuance of $10 million no-par stock in exchange for cash?
At this point, why might Snapchat be choosing equity funding (stock issuance) rather than debt financing?

7. For additional news stories to use in the accounting classroom, see the Accounting in the Headlines blog at Questions or comments? Contact Dr. Wendy Tietz at