1. Making Sense of Social Technology
March 28,
International Association of Employment Websites
Making Sense of Social Technology
How Technology Moves in Recruiting and HR

2. John Sumser Intros Works with Vendors and HR Departments
To develop strategy
To define requirements
To ask hard questions

3. Lots of Conflicting Definitions Limited Ability to Define ROI
The Premise
Lots of Urgency
Lots of Conflicting Definitions
Limited Ability to Define ROI
Big Promise, Limited Results

4. Different Absorption Rates
Jobvite (2008)
Branchout (2010)
Twitter (2006)
Facebook (2004)
LinkedIn (2002) 1 2 3 4 5 6 7 8 9 10
Mosaic (1993)
Netscape (1994)
Monster (1994)
Employment Sites on
All Fortune 2500 (2001)
Explorer (1994)

5. 16 Social Technologies Short Messaging (Twitter, Yammer, Facebook)
Network Development 
(Twitter, LinkedIn, Facebook)
Network Visualization 
(Social Network Analysis, LinkedIn)
Community Formation - Admin
(Facebook, LinkedIn, Twitter, Google, Ning)
Communications Targeting 
(Salesforce, ConstantContact)
Public Ranking and Rating 
(Yelp, Netflix, Amazon, Glassdoor)
Virtual Classrooms 
(Webex, GoToMetting, Blackboard)
Knowledge Assembly 
(Wiki, Forums)
Knowledge Distribution 
(Digg, Buzz, Facebook, Twitter, StumbleUpon, Delicious, RSS)
Video Creation and Distribution 
(YouTube, VIMEO, )
Democratic Publishing 
(Blogging, Ning, Fan Pages)
Knowledge Marking 
(SEO, Tagging)
Real Time Video 
(Skype, GoToMeeting, Webex)
Mobile Platforms 
(Tablets, Smartphones)
Gaming 
(Particularly multi player games like World of Warcraft
Sensors (Human Input, Mobile Phones, RFID)

7. How Technology Used To Move
Labs
Military
Commercial
Consumer

8. How Technology Moves Now
Military
Old School Mgt
Commercial
Battlefield
Ad Hoc Teams
Consumer

9. How Technology Will Move
Military
Commercial
Battlefield
Ad Hoc Teams
Consumer

10. Old Style Processes for SaaS Acquisitions Fits and Starts Social Media
Symptoms
Old Style Processes for SaaS Acquisitions
Fits and Starts Social Media
Contagious Evangelism
Premature Talk About ROI
New Business Forms
Torrent of Absolutes
Old Ways Not Gone (They Should Be)

11. Clear Thinking Obscured By Reality Shift
So?
Clear Thinking Obscured By Reality Shift

12. Path of Lowest Perceived Risk
Innovation Follows
Path of Lowest Perceived Risk

13. Where The Technologies Fit

14. How Technology Flows Number of Firms Street Level SHRM Standard
< 1,000
90%
80%
70%
60%
50%
40%
30%
20%
10%
> 500
> 100
Number of Firms
Street Level
SHRM Standard
Xformative

15. Sense of Urgency is Flow Driven
High Risk, High Reward
No Risk, No Reward
We Are Here in 2011

16. The Waves Of Data Will Be Huge Customers Need Single Data Sources
TakeAways
It’s Very Early (16%)
It’s About Data
The Waves Of Data Will Be Huge
Customers Need Single Data Sources
Integrators Emerging
Protect the Customers (Hodes Story)