1. ADVOCACY AND SOCIAL MOBILIZATION
Barangay literacy worker program

2. A&E Theme Song With A & E I’ll learn a trade I‘ll even earn my way
I’m reachin’ to the sky
I’ll be flying high!

3. A&E Theme Song Sa A & E ng ALS lahat tayo ay mag-aral
Sa A & E ay may pag-asa
Edukasyon na pangmasa
Sa A & E lahat kami
Sa A & E ay kasali
Ang A & E ay kaagapay
Sa A & E may tagumpay!

4. What is Advocacy and Social Mobilization in the ALS A&E System?
Begins with a sincere belief in and commitment to the Project/Program being promulgated
Is the organization of information into arguments used to persuade and audience towards some attitude and predisposition and action

5. Why the need to conduct Advocacy and Social Mobilization
To create a conducive policy environment
To generate resources/support for the sustainability of Program
To legitimize program/project/activity
To develop leader-advocates who will mobilize multi-sectoral and/or public support for the program

6. Preparing for Advocacy and Social Mobilization
Understanding the issue(s) involved
Develop a sense of commitment to a particular stand
Conduct situation analysis or environment scanning to identify opportunities and constraints

7. Initial Guidelines in Developing Advocacy and Social Mobilization Strategies
Advocacy is a process rather than a event; it is continuing rather than time-bound; recognizes the inter-relationship of issues; and anticipatory of future-oriented.
Advocacy tools (i.e., information, education and communication or IEC materials) are merely aids in the advocacy process; some advocacy strategies do not need these tools.
Adequate, appropriate and relevant information is a key resource for effective advocacy.

8. 4. Well-defined and concrete messages (and images) are pre-requisites to the development of effective advocacy strategies.
5. Images (visual) can effectively deliver messages with emotional appeal. Images should inspire, energize, motivate and mobilize.
6. Messages (and images) addressed to specific audiences should match the media channel and format to be used.
7. Advocacy strategies and tools should be culturally appropriate; the use of indigenous strategies should be maximized.

9. 8. Pre-testing of advocacy tools should be a standard operating procedure.
9. Traditional advocacy and IEC materials should be used creatively and innovatively to gather impact.
10. The win-win process (non zero-sum game) is preferable than the win-lose process.
11. Begin with “do-able” strategies and build on “small” success.
12. Success tends to build on success and it is helpful to start out in a positive manner. Conflict at an early stage creates more conflict.

10. Networking is the process by which various individuals, groups, organizations and sectors exchange and share resources to accelerate the achievement of common goals and objectives. These resources may include information, manpower, physical facilities, and even funding.
Negotiation is a process of building on common interests and reducing differences in order to arrive at an agreement which is at least minimally acceptable to all parties concerned. Any negotiation must therefore involve both cooperation and conflict.

11. Social marketing
The pioneer in social marketing, Richard K. Manoff (1985), defined the concepts as follows:
It is the application of commercial marketing principles to advance a social cause, issue, behavior, product or service.
Legal marketing
Because the end results of advocacy are policies (including laws) there is still a need to popularize these. This enables the officials and the general public to become aware of these policies and ensures that they are implemented and followed. This process of popularizing policies and laws is referred to as legal marketing.

12. Social Marketing Campaign
It will mobilize communities in support of the ALS A&E through:
Public forums/consultations in the expansion of the program;
Lobbying the municipal/provincials to support the implementation of the ALS A&E
Mobilizing Private Sector Funding and Support

13. Orientation-Advocacy Sessions with Local Officials
The meeting may take any of the following formats:
Policy forum
One-on-one discussion
Sanggunian/development council meetings
Local board meetings (e.g., schools, and health)
Community dialogue
Courtesy call-cum-orientation
Visit by national officials and donors

14. Among the common IEC materials are: book/booklet/handbook
Information Education and Communication (IEC) Materials of various formats are basic advocacy tools.
Among the common IEC materials are:
brochure
leaflet
pamphlet
newsletter
poster
audio/video tapes
flipchart
manual
book/booklet/handbook

15. How do we Advocate to a Hostile or Non-sympathetic Local Official?
Here are some strategies you can use to win to our side hostile officials:
Get backers from among his or her closest allies, including relatives especially spouse, and advisers, who can influence him or her to support the policy or program;
Continue working to get his or her support by acknowledging his or her authority and importance to the program or project;
Get his or her superiors (e.g. DILG secretary, provincial governor, or town mayor) to explain to him or her the rationale for your cause.

16. Provide regular program/project updates
ACKNOWLEDGEMENT OF LOCAL AUTHORITY AND LEADERSHIP
Conduct courtesy call and orientation meetings on the A & E programs/projects
Provide regular program/project updates
Invite local officials as resource persons or guests of honor during special events
Give local officials special roles such as program/project managers or honorary chairpersons

17. Group 1
List down some Advocacy and Social Mobilization Strategies which you think will be effective in your community.
Explain how will you do it.

18. Write at least two Advocacy and Social Mobilization messages which can make people aware and realize the importance of the BLP, NFE, or A&E Program.
Group 2

19. Group 3 Draw a draft of a sample BLP/NFE /A&E Poster.
What messages do your poster convey? Explain the message/s.
Group 3