1. West Texas Roller Derby
Catherine Adamson, Carlos DiLaura, Katie Froehlich, Graham Quinn, Cooper Smith

2. Increase social media presence.
Increase awareness of the West Texas Roller Derby, as well as attendance at events.
Increase social media presence.
Recruit more volunteers to help at events.
Keep spending to a minimum with the greatest effect.
Katie

3. Awareness of West Texas Roller Derby
Summary: increase the awareness Katie

4. Social Media
Facebook is the most frequently used social media so it should be the most used social media for promotions.
Katie

5. Places for Promotion
Target Markets: Texas Tech Students/Professors and Residents between the ages of
Places to Promote:
Sporting Events
Newsletters/Neighborhood newsletters
Rec centers and gyms
Check in on FB in return for discount on ticket
Katie

6. Food and Drink
Advertise the type of food and alcohol at the concession stand:
Hot Wings Hot Dogs
BBQ Sandwiches Spicy Fries
Nachos Chips
Pickles Ice Cream
Soda Beer/Liquor
Catherine

7. Contest for T-Shirt/Flyer Design
Poll on FB and Twitter to vote on t-shirt/flyer design.
$5 entrance fee for contest, winner gets their name on website for design and two free tickets to the game.
Art majors or any amateur artists. Sending or talking in person to art professors, making announcements in classes.
Catherine

8. Example Flyer Design
Catherine

9. Volunteers
WTRD may gain volunteers by collaborating with student organizations at Texas Tech to have them implement a volunteer initiative into their scheduled activities
Gain points for participating
Reach out to TTU students at the Rec
Graham

10. Financial Backing FREE:
Use of social media (Facebook,Snapchat, Twitter)
Speaking to students in classrooms
Cost:
Update Promotional video
Printing flyers to distribute
T-shirt price: same as the cost used now because the merchandise is already purchased so it would just be changing the graphics on the t shirts. Graham

11. Recommendations
Take advantage of the free advertising on social media.
Change the designs of flyers and t shirts to be more eye- catching.
Visit campus to recruit volunteers and increase awareness of the West Texas Roller Derby.
Distribute flyers to places with active adults (gyms).
Graham

12. Questions?