1. Facebook for credit unions

2. Who uses facebook?
Teenagers

3. Who uses facebook?
Teenagers
Young Adults

4. Who uses facebook?
Teenagers
Young Adults
Older People

5. Who uses facebook? Teenagers Young Adults Older People
Men and Women 47:53

6. Who uses facebook? Teenagers Young Adults Older People
Men and Women 47:53
Businesses –From small and local to global giants

7. Who uses facebook? Teenagers Young Adults Older People
Men and Women 47:53
Businesses –From small and local to global giants
Media Organisations -TV shows, Radio stations and newspapers

8. Who uses facebook? Teenagers Young Adults Older People
Men and Women 47:53
Businesses –From small and local to global giants
Media Organisations -TV shows, Radio stations and newspapers
Government Agencies

9. Who uses facebook? Teenagers Young Adults Older People
Men and Women 47:53
Businesses –From small and local to global giants
Media Organisations -TV shows, Radio stations and newspapers
Government Agencies
Clubs and Societies

10. Who uses Credit Unions?

11. Who uses Credit Unions? Teenagers Young Adults Older People
Men and Women 47:53
Businesses –From small and local to global giants
Media Organisations -TV shows, Radio stations and newspapers
Government Agencies
Clubs and Societies

12. Bank vs Credit Union

13. Organic (free) vs Paid (ads)
Only costs time and effort
Does not reach everyone
Good for keeping a strong presence on social media.
Excellent for brand building
Community focus
Real time marketing/reaction
Requires spend
Targetted reach
Campaign mentality –better for product posts
Also excellent for brand
Community focus (customer personae)

14. Who is your community?

16. What ELSE do you know about him?
What is his day like?
What makes him laugh?
What does he eat/drink?
What does he need?
What does he want?
What problems can you solve?

17. “You sell more Rolls Royce at a boat show than a car show.”
In the midst of competitors
In the midst of ideal customers

28. Custom Audiences
Using data you have

31. Facebook Checklist Strategic Objectives Quality content
Network & build community
Understand the customer/member
Timing and Consistency
Monitor engagement
Budget carefully in testing stages
Measurement is key to ROI

32. Thanks for listening!
BreffniDigital.com

33. For more info, training or consultancy:
PHONE: /
VISIT: breffnidigital.com
FACEBOOK: facebook.com/breffnidigital.com
TWITTER: twitter.com/breffnidigital