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For your business.

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Presentation on theme: "For your business."— Presentation transcript:

1 for your business

2 WE ARE… Alisa Reynolds Brionna Cooper Shayla Vance
Junior, public relations major From Lancaster, Missouri Graduating in December 2017 Brionna Cooper Senior, public relations major From Clever, Missouri Shayla Vance Junior, Public Relations From Omaha, Nebraska

3 WE ARE HERE TO… Describe Show you Help you What Instagram is
Why you should use it Show you The important features of Instagram How to use them Examples of each Help you Integrate Instagram into your business plan

4 WHAT IS INSTAGRAM? Instagram is a social networking app made for sharing photos and videos Created by Kevin Systrom and Mike Krieger Launched on October 6, 2010 Was bought two years later by Facebook The United States, Japan, and Brazil are the three countries with the most users. Mike Krieger and Kevin Systrom

5 WHY USE INSTAGRAM? 1 Million+ advertisers worldwide use Instagram to share their stories and drive business results. 60% of people say they discover new products on Instagram 1/3 of the most viewed stories are from businesses Instagram had over 400 million users back in 2015 Average person will spend over 5 years’ worth of time on Instagram during their life span. Instagram posts delivered 58 times more engagement per follower than Facebook And 120 times more engagement per follower than Twitter.

6 Why use Instagram? Spread Awareness, Pique Interest, Get Customers.
80% of Instagrammers follow a business. Create/convert to a business profile. Real time metrics on how stories and promoted posts perform. Get insights into your followers and how they interact with your posts and stories. Add information like business hours, location, and phone number

7 START WITH YOUR BIO Make a bio that describes who you are
Try thinking of the most important 2-3 words that describe your brand or what you do, and work off that. Don’t be all business all day, add a little personality to it. Include your website link You can also use it as an extra contact section

8 GOOD BIO EXAMPLES

9 HASHTAGS An Instagram hashtag is a word or phrase comprised of letters, numbers, and/or emoji preceded by what was once referred to as the pound symbol (#) Hashtags categorize content. Click on a hashtag and you’ll be able to browse posts that have been tagged with it What do you hashtag? Check out what hashtags your competitors are using. Use hashtags that influential people in your industry are using. Consider related hashtags. Use Instagram’s search function.

10 HASHTAGS How many hashtags to use

11 GOOD HASHTAG EXAMPLES Generally Popular Themed Real Estate
#photooftheday #loveit #selfie #instadaily #picoftheday #igers #instacool Themed #TBT #throwbackthursday #motivationalmonday #transformationtuesday #followfriday #sundayfunday #mcm Real Estate #realestate #properties #justlisted #broker #realtor #homesearch #househunting Fitness #fitnessaddict #exerciseroutine #workouttime #todaysworkout #gymlife #fitfood #womensfitness

12 GEOTAGGING Geotagging involves "tagging" a geographical location to something like a status update, a tweet, a photo or something else you post online. Others who click that geotag location can see all the other posts that people are uploading to the geotag. Reach out to customers and engage them with geotagged pictures of your store or wares. Set up an event and advertise it with Instagram.

13 GEOTAGGING EXAMPLES

14 REGRAMMING Either screen-shotting, or saving someone else's original post Reposting it, using the hashtag #regram Acknowledging the source of the original Instagram post by crediting the source's Instagram handle #Regram is a hashtag that you use when you repost something that you saw on someone else's Instagram, onto your Instagram account.

15 WHY TO REGRAM There are many reasons you can regram, including:
wanting to connect with a new potential client by reposting their image posting something a celebrity or influential person said about your company or client on Instagram to get the attention of the media to show your client that you have a partnership or network with a certain company that is of interest to them

16 REGRAM EXAMPLES

17 INSTAGRAM STORIES An additional way to post photos and videos to Instagram Any image posted to a Story stays live for just 24 hours; after that, it’s gone. Here is one of the Story introduction videos produced by Instagram

18 INSTA-CONTESTS “Like to win Instagram contests
Photo contest of “selfies” Photo contest with voting In-store photo contests Photo contests through your website Photo contests with products

19 INSTA-CONTEST EXAMPLES

20 FOUR LAST TIPS Comment back Collaborate Be consistent
When your followers comment on your photos and videos comment back Collaborate Follow other local businesses, businesses in your field, and people of interest Be consistent Keep a common theme amongst your posts Monitor what works Track what people are liking and commenting on

21 Success Stories

22 THANK YOU FOR LISTENING! ANY QUESTIONS?

23 REFERENCES https://www.instagram.com/about/faq/
bw9q?utm_term=.ghlbd81KK#.dj2ZPKj55 ins_b_ html

24 REFERENCES business-use-it-strategically instagram-contest-examples


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