1. Shandrea Dudley Period 7 AICE media studies 10/4/16
Publix
Shandrea Dudley
Period AICE media studies
10/4/16

2. objective
When advertising this company(Publix) my goal is expand the business. As of now there is only Publix's in 6 states and one is working on being built in Virginia , but Publix is an amazing company with great prices so the purpose of my advertisement would be to get Publix’s built in all 50 states maybe even some out of the country. In order to achieve this goal my advertisement would need to appeal to all different types of people. The ad would need to explain how Publix is a better choice than any other market or store.

3. History of the founder George W. Jenkins was born September 29, 1907
He grew up in Harris Georgia where he worked in his fathers store
After moving to Florida he worked as a clerk in a Piggly Wiggly grocery store
After only a couple months he became the manager
He held the manager position in the chains largest store from
Months later he resigned to open his own store

4. History of Publix
First Publix was called Publix Food Store and was opened on September 6th 1930 in Winter Haven
After opening another location he closed both of them to open the Publix Super Market on November 8th 1940
Publix began closing old stores and opening modern ones in the 1950s
16 years later Publix recorded its first 1 million dollar profit
Not even 20 years later they recorded their first 1 billion dollar profit
In 1990 George Jenkins was succeeded by Howard Jenkins
In 1991 a huge mile stone was crossed when a Publix was opened outside of Florida for the first time
in 1993 Publix opened its first store in South Carolina
Howards cousin Charlie Jenkins Jr. is now the CEO

5. Contact information and location
You can find any number of your local Publix on the internet but in order to contact the main offices for customer service you would call
1 (800)
As for location it is very varied considering there are a lot of different Publix's in different areas

6. Comparing competition
Studies show that Publix workers get a piece of the company after working hours and working for the company for over a year while Walmart workers just get a raise of $9 an hour to $10 an hour
Publix also has earned over $100 million more in cash: Publix -6.8 billion Walmart billion
Publix was also ranked first in an American Consumer Satisfaction survey that ranked Walmart last
The table below also shows a price comparison
Item
Walmart
Publix
Franks red hot sauce
$2.08
$1.50
Kraft Velveeta Cheese
$3.83
$2.20
Tostitos Chips
$3.98
$2.50
8 Pack Pepsi
$11.34
$8.98

7. Target group
The target group of this advertisement would be any age, gender, and race because anybody can shop at Publix and all different types of people go into these stores.

8. budget
Publix usually has a budget of about 900 million dollars to get their ads in newspapers and magazines and to have their commercials aired on T.V. so people around the state can see them

9. Impact on society
Publix has a impact on society because it has all things you need including food and it has them at a affordable price so it will not be difficult to obtain your necessities. Publix also sells reusable bags and they heavily promote recycling which some stores like Walmart don’t. They also constantly are trying to improve the community by doing certain charities and donating money to certain causes. As a business Publix is trying to improve our environment and our society.

10. References http://www.groceteria.com/store/regional-chains/publix/
25/business/ _1_newspaper-advertising-trading-stamps-advertising- and-promotional